Retail Email Marketing Examples for Mother's Day
Posted: Wed Dec 04, 2024 10:09 am
Mother's Day is just around the corner and companies are starting to get ready to promote their products and services as ideal gifts for our mothers. In this post we will show you 3 good examples of Email Marketing that can be effective and successful.
The first Sunday in May, a date that we quickly associate with a special day. A day when mothers are, more than usual, on the minds of their children. An ideal opportunity to boost our marketing campaigns and offer what our clients and users need to make the perfect gift for their mothers.
According to data from Atrapalo.com, last year Spaniards spent 10% more on sweden mobile phone number list purchases for Mother's Day than we did in previous years. What does that mean? That it is an important date for brands and they must know how to take advantage of the opportunities that this entails. Of course, one of them without a doubt is the good use of Email Marketing to promote the products that we want those children to give to their mothers.
It is very important that brands focus their efforts on maximizing this tool on special dates such as Mother's Day. Email is the most direct and least aggressive tool with which to reach the user. So you have to be smart and create creative and eye-catching emails so that users are encouraged to buy our products or services and not those of the competition.
How can I get the attention of users? Firstly, by making the subject of the email eye-catching and attractive. This is the first thing the user will encounter, so you should focus part of your efforts on creating a subject that captures the user's curiosity. Below we show you 3 examples of Email Marketing that use different techniques to capture the user's attention:
1. BIMBA Y LOLA and the use of GIFs in Email Marketing
We already talked about the use of GIFs in Christmas Email Marketing campaigns , and we concluded that the use of GIFs is a great alternative to video. GIFs give movement to your emails and capture the user's attention. This is a clear example of what Bimba y Lola has done in its Email Marketing campaign for Mother's Day 2016 . The movement draws the user's eyes to the center of the email and there are different products that may be of interest to us.
As if the game of movements were not enough, Bimba y Lola bets on color and attention-grabbing. Always in line with the corporate image of the brand, it tries to make sure that its emails do not go unnoticed with the use of bright colors, Gifs and Call to action. Without a doubt, a good example of Email Marketing that can be very effective.
Email Marketing Mother's Day Bimba and Lola title
Email Marketing Mother's Day Bimba and Lola
Bimba y Lola Mother's Day Email Marketing Campaign
2. GUESS and the use of promotions in Email Marketing
Sometimes the most obvious thing is the most effective. Discounts and promotions drive us all crazy… And even more so if they are discounts on luxury brands like GUESS. Apart from the simple design, but totally appropriate for the public it is targeting, GUESS offers a promotion to make its brand more attractive. At the very least, you will take a look at the products on the website and, maybe, you will take advantage of it to buy something for yourself and get that 50% off. Who knows!
Take note, although bright colors quickly catch the attention, promotions do so even more. Always keep in mind that your emails must be in line with the essence and corporate image of the brand. Coherence in your emails is the key to success in most cases .
The first Sunday in May, a date that we quickly associate with a special day. A day when mothers are, more than usual, on the minds of their children. An ideal opportunity to boost our marketing campaigns and offer what our clients and users need to make the perfect gift for their mothers.
According to data from Atrapalo.com, last year Spaniards spent 10% more on sweden mobile phone number list purchases for Mother's Day than we did in previous years. What does that mean? That it is an important date for brands and they must know how to take advantage of the opportunities that this entails. Of course, one of them without a doubt is the good use of Email Marketing to promote the products that we want those children to give to their mothers.
It is very important that brands focus their efforts on maximizing this tool on special dates such as Mother's Day. Email is the most direct and least aggressive tool with which to reach the user. So you have to be smart and create creative and eye-catching emails so that users are encouraged to buy our products or services and not those of the competition.
How can I get the attention of users? Firstly, by making the subject of the email eye-catching and attractive. This is the first thing the user will encounter, so you should focus part of your efforts on creating a subject that captures the user's curiosity. Below we show you 3 examples of Email Marketing that use different techniques to capture the user's attention:
1. BIMBA Y LOLA and the use of GIFs in Email Marketing
We already talked about the use of GIFs in Christmas Email Marketing campaigns , and we concluded that the use of GIFs is a great alternative to video. GIFs give movement to your emails and capture the user's attention. This is a clear example of what Bimba y Lola has done in its Email Marketing campaign for Mother's Day 2016 . The movement draws the user's eyes to the center of the email and there are different products that may be of interest to us.
As if the game of movements were not enough, Bimba y Lola bets on color and attention-grabbing. Always in line with the corporate image of the brand, it tries to make sure that its emails do not go unnoticed with the use of bright colors, Gifs and Call to action. Without a doubt, a good example of Email Marketing that can be very effective.
Email Marketing Mother's Day Bimba and Lola title
Email Marketing Mother's Day Bimba and Lola
Bimba y Lola Mother's Day Email Marketing Campaign
2. GUESS and the use of promotions in Email Marketing
Sometimes the most obvious thing is the most effective. Discounts and promotions drive us all crazy… And even more so if they are discounts on luxury brands like GUESS. Apart from the simple design, but totally appropriate for the public it is targeting, GUESS offers a promotion to make its brand more attractive. At the very least, you will take a look at the products on the website and, maybe, you will take advantage of it to buy something for yourself and get that 50% off. Who knows!
Take note, although bright colors quickly catch the attention, promotions do so even more. Always keep in mind that your emails must be in line with the essence and corporate image of the brand. Coherence in your emails is the key to success in most cases .