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Whatsapp Button: How to Install it on your Website?

Posted: Wed Dec 04, 2024 10:14 am
by badhon23
As time goes by, companies are making a real effort to improve communications with their customers and potential customers. The goal is to be closer, more instantaneous and more personal. That is why the WhatsApp button has become a very important element to attract and serve qualified leads.

What could be more personal than WhatsApp to start a conversation with your leads? An application that was created to promote instant messaging, and that has now become the most used channel for sending messages.

According to Facebook Business, 67% of respondents across 8 different markets say that the number of messages they send has increased in the past two years. In addition:

There are more than 1 billion active users on WhatsApp.
Between May and June 2018, there were 85 billion hours of WhatsApp usage.
70% of the app's users use it daily.
So, is it an important channel? Yes it is! That's why today we're here to tell you what the WhatsApp button is and how you can install it on your website.
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[Tweet “67% of respondents say the number of messages they send has increased in the last two years, according to Facebook Business”]

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What is the WhatsApp button and why should you integrate it into your website?
WhatsApp button to generate direct contact with customers on the website

The WhatsApp button is a plugin that integrates into your website, through which the user or client can click to start a conversation with the company , technical support, sales, marketing, etc.

If the user clicks from their mobile device, they will be taken to the application from their smartphone, and if they click from their desktop or laptop, they will be sent to the WhatsApp web.

Why should you integrate the WhatsApp button on your website?
WhatsApp is the most popular instant messaging application of recent times. We are talking about around 2 billion minutes of calls per day.

[Tweet “2 billion minutes of calls are made on WhatsApp every day.”]

We all have WhatsApp, you, your family, your friends, your colleagues… And we can even bet that you are included in at least one group. Besides its popularity, there are 3 obvious reasons to integrate the WhatsApp button:

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WhatsApp gives you what no other
It is a good idea to include a chat system on your website because it promotes conversions. If it is a WhatsApp button, even better, because the user's number remains in your database; therefore, you have it right there, close to you.

With this app from your website you can manage fluid communications between your brand and your users with an advantage that no other chat system has: the personal number of your leads .

The WhatsApp button is the response to our efforts to be increasingly closer to our potential customers.

Unlimited number of messages
While it is true that integrating WhatsApp has some disadvantages, such as the difficulty in segmenting a database, it is also true that regardless of the number of messages, the service is free.

This is a huge advantage for companies that are just starting out, have a “newly-born” database and want to provide a service like no other.

It is as easy to use as it is to install.
Unlike other chat systems, with the WhatsApp button you don't need third-party assistance. Which is perfect because you can do it yourself, with your team.

There are plugins, APIs and external tools that allow you to integrate the WhatsApp button without any technical complications.

How to install the WhatsApp button on your website?
Installing the WhatsApp button using plugins on your WordPress website is really very simple, for example, we have: