This is a decision that has made more than one of us go crazy, because historically the priority when designing a website has been for desktop users; however, who are we kidding? It is clear that the percentage of mobile traffic has increased over time. Let's review some statistics:
According to Statista projections for 2019, there are an estimated 4.68 billion mobile users.
According to CIOdive , 70% of Internet access is through mobile devices.
An article published in Forbes mentions that if all the alternatives for media consumption are compared, the smartphone wins hands down and occupies the first place, leaving behind TV, paper (newspaper, magazine), radio and desktop computer.
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That is to say, Google's decision to consider mobile-optimized sites as a priority for ranking and indexing is, without a doubt, an action based on facts, and this is made clear in its publication .
Due to its impact and importance, today we decided to help you understand what Mobile First Design is all about and how it can help you get into Google's top 10.
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What is Mobile First and why is it relevant for positioning?
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Mobile First is exactly what it sounds like; it means that Google will take into account the mobile version of your website for indexing and ranking purposes with the intention of helping mobile users find what they are looking for.
Now, if you have a website that is optimized for desktop devices and not for mobile devices, Google can index and rank you. However, because it is not designed for mobile devices, you are providing a terrible user experience. This situation will obviously cause you to drop in the rankings, and will decrease traffic and the opportunities to close more sales.
That's why Mobile First design is so important, because by making it a priority we can climb faster in search results if we make the effort to create a design that mobile users feel comfortable with.
Besides, what other compelling reasons can make you switch to Mobile First if statistics and Google have already established a position?
Online businesses aim to take appropriate actions for 3 reasons:
Please Google to get a good position in search results.
Delight our potential customers with a positive browsing experience, to encourage their session time.
And finally, may this situation increase our business opportunities.
So, we repeat the question, if the statistics show that traffic is being driven by visits from mobile devices and Google has stated its position on this matter, what other more important reasons can you find to start working on your Mobile First design?
If your website's mobile-first design will help you score points in favor of Google, and this in turn will help you improve your rankings, then you definitely need to spend time on it.
