If you don't know where to start or you're not clear on what your marketing objectives are, don't worry. In this article we'll tell you how to define them and give you some examples so you can create your own from there.
The first thing you need to do is focus on a goal that works for your business. In fact, your goals are going to depend on the size of your business. After all, a startup and a large corporation have different needs. Right?
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Marketing objectives
Image: Hubspot
One way to properly define your digital marketing goals is with the SMART methodology. A SMART goal, in digital marketing terms , will help you achieve your company's business and overall goals.
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On the other hand, SMART goals will tell you if your marketing efforts are worthwhile and if your campaigns are effective, and will keep you focused and motivated. This is what makes this methodology so important. Let's see what it is about:
S for specific. A Smart goal should be clear and unambiguous.
For example, if your goal is “I want to lose weight,” you should know that it is not a specific goal. However, if it is “I am going to eat healthy to lose 5 kg in a month,” it is specific.
The same thing happens in digital marketing. The objective: “I want more people to visit my site” is not well defined.
How to define it then? A specific objective must clearly answer the following questions: Where? When? How? And why?
M for Measurable. To know if you are achieving your goals, you must be able to measure them and quantify their benefits. To do this, you must have indicators or KPIs that help you measure their efficiency.
A for Attainable. A goal is a challenge. So it should not only be clear and detailed. Obviously, it should be reasonable, so try to make sure that the goal is within your reach and that it can be achieved.
R for Relevant. First, you need to know your limits. Some goals will probably require an investment, and you need to be sure you can afford it. They also need to generate a profit for your business or clients, otherwise you'll be wasting effort and money.
T for Time Bound or Timely. How much time do you think you need to achieve your goal? It is essential that you create a small calendar where you record the time to achieve your goals.
You can also plan a weekly schedule to dedicate to managing your marketing strategy, which will allow you to move forward little by little. Don't leave everything to the last minute.
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