White Paper: What You Need to Know to Prepare It
Posted: Wed Dec 04, 2024 10:17 am
Executing a marketing plan capable of delivering the results you expect depends on many actions, which together or separately are key to making you earn money in the medium and long term. One of these many resources is the White Paper , a technical document that was born from another branch, but which has played a very important role in marketing.
We often confuse a White Paper with an eBook, and the truth is that there are significant differences between one format and the other. Today we will tell you everything you need to know to prepare one. By the end of this post you will know:
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It is a technical document intended to inform the reader about a specific topic . It may contain a combination of expert-level knowledge and in-depth research that supports a specific solution or recommendation.
[Tweet “A white paper is a combination of expert-level knowledge and in-depth research”]
White Papers, due to their investigative and technical nature, allow readers to understand the root of a problem and its solution .
Previously, white papers were policy documents used to explain actions and methodologies in order to encourage public comment.
In the field of technology, the White Paper is used to explain the theory that led to the creation of a new product or technological solution.
That is to say, in different areas these documents have always been used to cover a topic in a technical way, and as such they have their audience.
The Marketing White Paper has provided an opportunity to educate our potential customers, as well as helping us inform and persuade based on real facts and evidence.
Differences between a white paper and an eBook
differences-between-a-white-paper-and-a-white-book
Photo by picjumbo.com from Pexels
There may not seem to be any difference between one and the other, until we read the concept of each one. An eBook is a simpler material to make, it usually uses a simple, straightforward language and tone, nothing technical.
Making an eBook can take you a few days, weeks, etc. However, due to the complexity of a white paper, its preparation can take even months. And that is exactly what it is all about, substantiating through research all the information that is being included in the material.
There are other more notable differences between one and the other, for example:
The White Paper is more extensive and technical
An ebook can be a “how to” type, for example: “How to migrate multiple email accounts to Office 365”. While a technical document goes beyond explaining how to do it, but through technical foundations it explains “why migrating multiple email accounts to Office 365” is the best solution; in addition, it is supported by research to give more weight to the document.
The white paper is perishable
An eBook can be based on evergreen content; that is, content that does not perish. If we go back to the previous example, the procedure for “migrating multiple email accounts to Office 365” will always be the same, but for how long will Office 365 be the best option for migrating email accounts?
It's simple, ask yourself this question: how long do you think the iPhone XS Max will be around? Soon, it will surely have a replacement. The same goes for white papers in marketing.
We often confuse a White Paper with an eBook, and the truth is that there are significant differences between one format and the other. Today we will tell you everything you need to know to prepare one. By the end of this post you will know:
korea telegram mobile phone number list
It is a technical document intended to inform the reader about a specific topic . It may contain a combination of expert-level knowledge and in-depth research that supports a specific solution or recommendation.
[Tweet “A white paper is a combination of expert-level knowledge and in-depth research”]
White Papers, due to their investigative and technical nature, allow readers to understand the root of a problem and its solution .
Previously, white papers were policy documents used to explain actions and methodologies in order to encourage public comment.
In the field of technology, the White Paper is used to explain the theory that led to the creation of a new product or technological solution.
That is to say, in different areas these documents have always been used to cover a topic in a technical way, and as such they have their audience.
The Marketing White Paper has provided an opportunity to educate our potential customers, as well as helping us inform and persuade based on real facts and evidence.
Differences between a white paper and an eBook
differences-between-a-white-paper-and-a-white-book
Photo by picjumbo.com from Pexels
There may not seem to be any difference between one and the other, until we read the concept of each one. An eBook is a simpler material to make, it usually uses a simple, straightforward language and tone, nothing technical.
Making an eBook can take you a few days, weeks, etc. However, due to the complexity of a white paper, its preparation can take even months. And that is exactly what it is all about, substantiating through research all the information that is being included in the material.
There are other more notable differences between one and the other, for example:
The White Paper is more extensive and technical
An ebook can be a “how to” type, for example: “How to migrate multiple email accounts to Office 365”. While a technical document goes beyond explaining how to do it, but through technical foundations it explains “why migrating multiple email accounts to Office 365” is the best solution; in addition, it is supported by research to give more weight to the document.
The white paper is perishable
An eBook can be based on evergreen content; that is, content that does not perish. If we go back to the previous example, the procedure for “migrating multiple email accounts to Office 365” will always be the same, but for how long will Office 365 be the best option for migrating email accounts?
It's simple, ask yourself this question: how long do you think the iPhone XS Max will be around? Soon, it will surely have a replacement. The same goes for white papers in marketing.