5 Email Marketing Trends We'll See in 2016
Posted: Wed Dec 04, 2024 10:18 am
What will Email Marketing be like in 2016? Every year we are faced with the same question. What is clear is that the digital market is a changing market , which forces marketers to adapt every year in order to have a real competitive advantage.
Year after year, companies are looking for new ways to understand users in order to communicate with them as assertively as possible. If you are still wondering why email marketing is relevant to your digital campaign, it is important to know that, according to the consultancy Smartec, 54% of marketers consider email marketing to be the most effective and easiest type of digital marketing .
In this post, we will tell you what this new year has in store for a sector that is increasingly dynamic and, often, unpredictable. Here are 5 trends that we will see in Email Marketing in 2016 :
1. Micro-segmentation: the segmentation of segmentation.
Effective email marketing is that which switzerland mobile phone number list provides users with the information they need, respecting their interests and taking advantage of their behaviors and habits in the purchasing cycle. This means that it is increasingly important to classify our users and define their behaviors in order to provide them with what they want or need: personalized information and treatment.
What do we mean by micro-segmentation ? Taking segmentation to the extreme. That is, dividing the target audience of a product or service into the smallest possible, almost unique parts.
Example:
The same email is sent to 250 people in a database.
Of the 250 people who receive the email, 200 open it .
We segment according to whether the users have purchased a product or service as a result of opening the email, or have not purchased anything.
-100 users made no purchase
-100 users bought something
Now, we “segment the segmentation” already done to differentiate what type of purchases have been made. What products have the users bought?
-40 users bought a mobile phone
-25 users bought a PS4
-35 users bought battery chargers
Once segmented by product, we carry out another micro-segmentation, where depending on the purchase they have made, one email or another will be sent to them:
-those who bought mobile phones-> emails related to mobile accessories
-those who bought a PS4-> emails related to games or accessories
-those who bought battery chargers-> emails related to new notebook models on offer.
Micro -segmentation in Email Marketing consists of re-segmenting these groups into even smaller groups. That is, we could now re-segment again, according to the games, accessories or new notebook models they have purchased to get a more defined user and adjust to their more specific interests.
Without a doubt, in 2016,It will not be enough to segment by demographics or gender, but marketers will have to go further to offer each of the micro-segments what they need.
2. Email trigger: Automated hyper-personalization.
Year after year, companies are looking for new ways to understand users in order to communicate with them as assertively as possible. If you are still wondering why email marketing is relevant to your digital campaign, it is important to know that, according to the consultancy Smartec, 54% of marketers consider email marketing to be the most effective and easiest type of digital marketing .
In this post, we will tell you what this new year has in store for a sector that is increasingly dynamic and, often, unpredictable. Here are 5 trends that we will see in Email Marketing in 2016 :
1. Micro-segmentation: the segmentation of segmentation.
Effective email marketing is that which switzerland mobile phone number list provides users with the information they need, respecting their interests and taking advantage of their behaviors and habits in the purchasing cycle. This means that it is increasingly important to classify our users and define their behaviors in order to provide them with what they want or need: personalized information and treatment.
What do we mean by micro-segmentation ? Taking segmentation to the extreme. That is, dividing the target audience of a product or service into the smallest possible, almost unique parts.
Example:
The same email is sent to 250 people in a database.
Of the 250 people who receive the email, 200 open it .
We segment according to whether the users have purchased a product or service as a result of opening the email, or have not purchased anything.
-100 users made no purchase
-100 users bought something
Now, we “segment the segmentation” already done to differentiate what type of purchases have been made. What products have the users bought?
-40 users bought a mobile phone
-25 users bought a PS4
-35 users bought battery chargers
Once segmented by product, we carry out another micro-segmentation, where depending on the purchase they have made, one email or another will be sent to them:
-those who bought mobile phones-> emails related to mobile accessories
-those who bought a PS4-> emails related to games or accessories
-those who bought battery chargers-> emails related to new notebook models on offer.
Micro -segmentation in Email Marketing consists of re-segmenting these groups into even smaller groups. That is, we could now re-segment again, according to the games, accessories or new notebook models they have purchased to get a more defined user and adjust to their more specific interests.
Without a doubt, in 2016,It will not be enough to segment by demographics or gender, but marketers will have to go further to offer each of the micro-segments what they need.
2. Email trigger: Automated hyper-personalization.