Contents
Facebook Pixel - What exactly is it and what are the benefits?
Facebook Advertising - Why is implementing a tracking pixel so important?
How to use Facebook Pixel and remarketing campaigns? Examples
Custom Audiences for Facebook Remarketing
How to get the most out of Facebook remarketing campaigns?
Facebook Pixel and FB Remarketing Campaigns - Summary
Facebook Pixel - What exactly is it and what are the benefits?
Facebook Pixel (often spelled Pixel) is nothing more than a piece of JavaScript code that you place on your website. It is rightly believed that it revolutionizes the effects of social amazon phone number list media marketing on Facebook and gives you much greater opportunities to target your ads by using the advantages of user information and remarketing campaigns (we will explain what remarketing ads are later in the text). If you have previously encountered the need to install Google Analytics code on your website, which is a basic monitoring tool, implementing the pixel should not be a problem for you. What are the benefits of installing the aforementioned tool?
How to Install Facebook Pixel to Start Remarketing Campaigns
There are many guides on the internet on how to install a pixel on a website.
The ability to create remarketing ad campaigns on Facebook - Remarketing on Facebook allows you to target ads exactly to people who have previously visited your website. Thanks to the Facebook pixel and other tools, we can create an ad even to people who have performed a specific action on our website. Later, our ads will be displayed to them on Facebook, and we will be able to encourage them to return to our website. Without the pixel, such action would be impossible, and we would not be able to reach the mentioned group in this social medium. Remarketing campaigns in Facebook advertising are one of the greatest "discoveries" of online advertising in the last decade.
Tracking conversions from Facebook on your website - The pixel not only gives us new advertising opportunities, but also allows us to effectively monitor customers on your website or in your online store. It allows us to precisely observe how many people who came to our website from Facebook made a purchase or performed another action that we wanted. For example, you can use it to see that twice as many conversions occur on your website using a computer. This will allow you to check the mobile version of your website more thoroughly. It may turn out that the process of adding a product to the cart in the mobile version was not very intuitive, and a small change will contribute to a relatively large increase in sales.
More precise ad optimization - By installing a piece of code on your site, you get the ability to track your customers even more precisely, analyze their interests and optimize ads based on them. Using these options, your ads have the chance to become more relevant.
Facebook Advertising - Why is implementing a tracking pixel so important?
A tracking pixel is usually unnecessary only when our goal when creating an ad is to keep the community on a medium such as Facebook (and, for example, encourage users to send messages on Messenger). In that case, using data about people from a website may not be the first thing on the list of priorities.
