8 tips for integrating email marketing and social media into your strategy
Posted: Wed Dec 04, 2024 10:50 am
When we refer to email marketing, we are talking about a marketing method based on sending mass mailings to a list of contacts who have previously given their consent to be part of it.
On the other hand, social networks are a perfect complement to email marketing to increase sales, conversions, traffic and impact. For a correct integration, we present these 8 simple steps.
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Sending mailings: 8 tips to integrate email marketing and social media into your strategy
As with anything, preparing a strategy to mix mailings and social media will be a success. In your roadmap you should follow a few steps:
1 – Improve your company’s social profiles
It's clear that you're not going to go viral overnight. That's why it's important to prepare the ground first. By optimizing your social profiles, you'll be able to lay the foundations. You should:
Show the human face of your company.
Bring your company closer to emotional marketing (emotional impact).
Reflect the warmth of your company.
Establish a balance : 80% valuable content and 20% promotional.
2 – Incorporate your subscriber lists into your social networks
Many social networks such as Facebook or Instagram give you the opportunity to integrate your contact lists from your mailings into their platforms.
Considering this practical option to make your email campaigns more effective , consider the fact that you can increase your followers while generating a larger audience.
4 – Incorporate social buttons in your campaigns
To make your campaigns more successful, incorporate social buttons into your newsletters, so that there are more chances of your content being shared and your subscribers following you on your social networks.
In your head you must keep the idea of sending creative , original mailings that emanate an identity , because, after all, that is the main attraction.
On the other hand, social networks are a perfect complement to email marketing to increase sales, conversions, traffic and impact. For a correct integration, we present these 8 simple steps.
spain telegram mobile phone number list
Sending mailings: 8 tips to integrate email marketing and social media into your strategy
As with anything, preparing a strategy to mix mailings and social media will be a success. In your roadmap you should follow a few steps:
1 – Improve your company’s social profiles
It's clear that you're not going to go viral overnight. That's why it's important to prepare the ground first. By optimizing your social profiles, you'll be able to lay the foundations. You should:
Show the human face of your company.
Bring your company closer to emotional marketing (emotional impact).
Reflect the warmth of your company.
Establish a balance : 80% valuable content and 20% promotional.
2 – Incorporate your subscriber lists into your social networks
Many social networks such as Facebook or Instagram give you the opportunity to integrate your contact lists from your mailings into their platforms.
Considering this practical option to make your email campaigns more effective , consider the fact that you can increase your followers while generating a larger audience.
4 – Incorporate social buttons in your campaigns
To make your campaigns more successful, incorporate social buttons into your newsletters, so that there are more chances of your content being shared and your subscribers following you on your social networks.
In your head you must keep the idea of sending creative , original mailings that emanate an identity , because, after all, that is the main attraction.