What is a Pillar Page and How it Impacts SEO
Posted: Wed Dec 04, 2024 10:53 am
The idea of the Pillar Page is not new, but it started gaining more ground starting in May 2017 when HubSpot started publishing content related to topic clusters and Pillar Pages.”
In fact, over time there has been a transition from a keyword-focused strategy to a new strategic model based on related topics (topic clusters) and linking all topics to a single page (pillar page), which helps brands improve SEO ranking for the products and services they offer . Do you want to know what it is about and how it impacts SEO? We will tell you in this article. Take a look.
A Pillar Page is a page that presents an overview of the content on your website. The page covers all aspects of a particular topic without going into too much detail. However, it offers the opportunity for your visitors to gain more detailed information on a topic through links to various blogs or cluster content, which expose various topics related to the main topic in more detail.
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Essentially, a pillar page is the master page that will cover all the related topics or content of the cluster, on a single page. The pillar page touches on all the related cluster content without going into too much detail.
[Tweet ” Pillar pages are the ‘backbone’ of the rest of your content. “]
What is a Pillar Page for?
Pillar pages serve to effectively organize web content and help search engines quickly determine the topic and rank it. This is very important because Google, for example, does not favor sites that have a difficult-to-define topic.
Additionally, the Pillar Page serves to offer a more organized and user-friendly experience for your audience. These pages act as a roadmap for the rest of the site, as they display all of the content on the site. For the purposes of navigation, this is the most correct way to structure the page.
The level of organization of Pillar pages makes it easy for your audience to find what they are looking for, which increases user engagement. Plus, there are other SEO benefits that pillar pages provide:
If you create information focused on a single topic, Google will rank it favorably.
Your visitors and search engines can get an overview of the content and then expand the information.
You can get more leads organically, as long as your content generates value and solves the needs that people are looking for.
It shows that you are an expert on a topic, gives you authority and increases your audience's engagement.
https://www.youtube.com/watch?v=UGBXx_gWvq8
Pillar Pages and Topic Clusters
Clusters are a methodology used to organize multiple pages of content on your website in a clear and easily visible way for your potential customers.
A cluster can be compared to a bunch of grapes, and the trunk of the plant would be the pillar page. And that is basically what this new method of strengthening your authority in relation to Google works on: you organize your content so that the topics are clustered in a clear and complementary way. How is this done? Through topics for all the content you have compiled on the same topic, containing links to your Pillar Page.
Pillar Page
Origin:Hubspot.com
That is, this organization of the content is given in the following way for each chosen subject:
Dense and organized Pilar Page that mentions everything related to a specific topic
Complementary articles that go deeper into each topic
Links between the Pilar Page and those complementary articles
How a Pillar Page Impacts SEO
Obviously, if you want to be in the top search engine results, you need to adapt to changes. In this sense, you should now focus your SEO strategies on topics.
Of course, there are many SEO strategies that you should continue to use:
Offer valuable content to your visitors
Optimize the loading speed of your website or blog
Reduce the abandonment rate by avoiding elements that cause users to leave the site.
Find and use appropriate keywords
How to write on a pillar page
A Pillar Page is similar to a blog, the same as what you produce on a daily basis, but the difference between them and the rest is that they are simply… more complete. Pillar Pages are practically an eBook in post format – or a post as complete as an eBook.
In fact, over time there has been a transition from a keyword-focused strategy to a new strategic model based on related topics (topic clusters) and linking all topics to a single page (pillar page), which helps brands improve SEO ranking for the products and services they offer . Do you want to know what it is about and how it impacts SEO? We will tell you in this article. Take a look.
A Pillar Page is a page that presents an overview of the content on your website. The page covers all aspects of a particular topic without going into too much detail. However, it offers the opportunity for your visitors to gain more detailed information on a topic through links to various blogs or cluster content, which expose various topics related to the main topic in more detail.
vietnam telegram mobile phone number list
Essentially, a pillar page is the master page that will cover all the related topics or content of the cluster, on a single page. The pillar page touches on all the related cluster content without going into too much detail.
[Tweet ” Pillar pages are the ‘backbone’ of the rest of your content. “]
What is a Pillar Page for?
Pillar pages serve to effectively organize web content and help search engines quickly determine the topic and rank it. This is very important because Google, for example, does not favor sites that have a difficult-to-define topic.
Additionally, the Pillar Page serves to offer a more organized and user-friendly experience for your audience. These pages act as a roadmap for the rest of the site, as they display all of the content on the site. For the purposes of navigation, this is the most correct way to structure the page.
The level of organization of Pillar pages makes it easy for your audience to find what they are looking for, which increases user engagement. Plus, there are other SEO benefits that pillar pages provide:
If you create information focused on a single topic, Google will rank it favorably.
Your visitors and search engines can get an overview of the content and then expand the information.
You can get more leads organically, as long as your content generates value and solves the needs that people are looking for.
It shows that you are an expert on a topic, gives you authority and increases your audience's engagement.
https://www.youtube.com/watch?v=UGBXx_gWvq8
Pillar Pages and Topic Clusters
Clusters are a methodology used to organize multiple pages of content on your website in a clear and easily visible way for your potential customers.
A cluster can be compared to a bunch of grapes, and the trunk of the plant would be the pillar page. And that is basically what this new method of strengthening your authority in relation to Google works on: you organize your content so that the topics are clustered in a clear and complementary way. How is this done? Through topics for all the content you have compiled on the same topic, containing links to your Pillar Page.
Pillar Page
Origin:Hubspot.com
That is, this organization of the content is given in the following way for each chosen subject:
Dense and organized Pilar Page that mentions everything related to a specific topic
Complementary articles that go deeper into each topic
Links between the Pilar Page and those complementary articles
How a Pillar Page Impacts SEO
Obviously, if you want to be in the top search engine results, you need to adapt to changes. In this sense, you should now focus your SEO strategies on topics.
Of course, there are many SEO strategies that you should continue to use:
Offer valuable content to your visitors
Optimize the loading speed of your website or blog
Reduce the abandonment rate by avoiding elements that cause users to leave the site.
Find and use appropriate keywords
How to write on a pillar page
A Pillar Page is similar to a blog, the same as what you produce on a daily basis, but the difference between them and the rest is that they are simply… more complete. Pillar Pages are practically an eBook in post format – or a post as complete as an eBook.