Managing email campaigns with marketing automation
Posted: Wed Jan 29, 2025 4:12 am
Campaigns as a Service: How to Get Your Email Campaigns in Shape with Ease
The introduction of a marketing automation tool is currently the topic of the future when it comes to the digitalisation of sales and marketing processes. With interface connections and the right configuration, this step is also a responsible task, but with the right implementation partner, it is no problem at all. The big step is taken when the tool is fully implemented and ready for the configuration of various campaigns and journey flows. All good, all set?
Our experience shows that the real work of the marketing department, alongside the sales department, only really begins now. We will show you how to progress intelligently and professionally.
Marketing Automation Available: What's Next...?
For many companies, the introduction of marketing automation facebook data is undoubtedly an important step towards more efficient and modern business processes. But what happens next? Time and again, companies are faced with the challenge of building the capacity and understanding to handle the new tool.
These are often the pain points after introducing marketing automation:
Lack of resources: Onboarding and change management of new employees in the software is time-consuming and cannot be managed in terms of capacity. In addition, due to a lack of resources, marketing automation scaling measures that arise during campaign planning are forgotten.
Lack of technical knowledge: the necessary knowledge for professional configuration of processes and campaigns is not available internally.
Lack of success: Campaigns that have not been set up professionally enough do not deliver the expected conversion figures or the expected turnover.
Static campaigns: Periodic adjustment of campaigns is forgotten.
Lack of tracking: Tracking of campaign success is delayed, meaning transparency into campaign performance is no longer guaranteed.
Lack of campaign optimization: Due to the lack of tracking, targeted optimizations of journeys and campaigns can no longer be performed.
Lack of transparency: Campaign tracking is not guaranteed, meaning the customer journey cannot be fully mapped.
No 360-degree view: Since not all touchpoints can be recorded due to lack of tracking, it is also not possible to get a 360-degree view of the customer journey.
The result: Marketing automation doesn't reach its full potential for months, and sometimes years. The creation of new flows, journeys and processes, which save valuable marketing and sales resources, is slow or remains stagnant, even though all the necessary tools are already ready to go. That's a shame. But things could be much better. Want to know how?
Five pillars for successful email campaign management
We'll show you how perfect campaign management can work ideally, with all the success you want for your campaigns.
First, we tackle the problem with a holistic view of the pillars that contribute to successful email campaigns and journeys. Each of these five pillars requires proper time and planning for a successful marketing automation campaign.
1. Campaign Ideation: Your Creativity for Conceiving Successful Campaigns
Before creating campaigns, it is essential to clarify important parameters in advance. These include:
What is your goal? More leads, more marketing approvals, more sales, pre-qualified leads, or other goals?
What touchpoints do you have and how is tracking set up?
What interfaces exist between marketing automation and other systems in the system infrastructure? And is it possible to set up multi-channel campaigns, or is email still the primary communication?
What parameters determine the selection of the target group? And should A/B tests be planned in order to further optimize the performance of the campaign in the long term?
Once these and other key questions have been discussed, you can begin to design campaigns that address relevant sales and marketing objectives.
The introduction of a marketing automation tool is currently the topic of the future when it comes to the digitalisation of sales and marketing processes. With interface connections and the right configuration, this step is also a responsible task, but with the right implementation partner, it is no problem at all. The big step is taken when the tool is fully implemented and ready for the configuration of various campaigns and journey flows. All good, all set?
Our experience shows that the real work of the marketing department, alongside the sales department, only really begins now. We will show you how to progress intelligently and professionally.
Marketing Automation Available: What's Next...?
For many companies, the introduction of marketing automation facebook data is undoubtedly an important step towards more efficient and modern business processes. But what happens next? Time and again, companies are faced with the challenge of building the capacity and understanding to handle the new tool.
These are often the pain points after introducing marketing automation:
Lack of resources: Onboarding and change management of new employees in the software is time-consuming and cannot be managed in terms of capacity. In addition, due to a lack of resources, marketing automation scaling measures that arise during campaign planning are forgotten.
Lack of technical knowledge: the necessary knowledge for professional configuration of processes and campaigns is not available internally.
Lack of success: Campaigns that have not been set up professionally enough do not deliver the expected conversion figures or the expected turnover.
Static campaigns: Periodic adjustment of campaigns is forgotten.
Lack of tracking: Tracking of campaign success is delayed, meaning transparency into campaign performance is no longer guaranteed.
Lack of campaign optimization: Due to the lack of tracking, targeted optimizations of journeys and campaigns can no longer be performed.
Lack of transparency: Campaign tracking is not guaranteed, meaning the customer journey cannot be fully mapped.
No 360-degree view: Since not all touchpoints can be recorded due to lack of tracking, it is also not possible to get a 360-degree view of the customer journey.
The result: Marketing automation doesn't reach its full potential for months, and sometimes years. The creation of new flows, journeys and processes, which save valuable marketing and sales resources, is slow or remains stagnant, even though all the necessary tools are already ready to go. That's a shame. But things could be much better. Want to know how?
Five pillars for successful email campaign management
We'll show you how perfect campaign management can work ideally, with all the success you want for your campaigns.
First, we tackle the problem with a holistic view of the pillars that contribute to successful email campaigns and journeys. Each of these five pillars requires proper time and planning for a successful marketing automation campaign.
1. Campaign Ideation: Your Creativity for Conceiving Successful Campaigns
Before creating campaigns, it is essential to clarify important parameters in advance. These include:
What is your goal? More leads, more marketing approvals, more sales, pre-qualified leads, or other goals?
What touchpoints do you have and how is tracking set up?
What interfaces exist between marketing automation and other systems in the system infrastructure? And is it possible to set up multi-channel campaigns, or is email still the primary communication?
What parameters determine the selection of the target group? And should A/B tests be planned in order to further optimize the performance of the campaign in the long term?
Once these and other key questions have been discussed, you can begin to design campaigns that address relevant sales and marketing objectives.