Google excludes sensitive interest categories from the customer matching function.
Posted: Wed Dec 04, 2024 11:02 am
It is also important that you only use customer data that you have collected yourself. This can be data that you have collected via a website, app or in a store. Customer data from newsletter subscriptions can therefore at least be used in principle.
There are a few other restrictions: For example, no data from children under 13 years of age may be uploaded. Data from websites or apps aimed at children under 13 years of age is also not permitted.
Another thing to keep in mind is that you should not narrow down your search to specific target groups . This can happen, for example, if you combine a customer list with other targeting criteria, such as geographical narrowing.
If you are targeting potential customers outside Switzerland, the biggest challenge when using personal data from newsletter subscriptions for remarketing is certainly the legal perspective. Before you begin, you should Bahrain Phone Number Resource make sure that all the requirements of applicable law are met. This also applies, and especially, to newsletter subscriptions that have been in place for a long time. If in doubt, it is advisable to seek the opinion of a legal expert.
The question of which data can be requested from newsletter subscribers should also be clarified. For example, is it permissible to collect the first and last name, telephone number and place of residence in addition to the email address?
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Conclusion
Many companies have extensive data collections that were generated through newsletter subscriptions. This data offers great potential for targeting advertising precisely to specific groups - including in Google Ads. From a technical point of view, integrating such data into Google Ads is not a problem. The legal component is particularly important: it is important that applicable laws are complied with and that the data is not used for marketing purposes without first checking the legal situation.
There are a few other restrictions: For example, no data from children under 13 years of age may be uploaded. Data from websites or apps aimed at children under 13 years of age is also not permitted.
Another thing to keep in mind is that you should not narrow down your search to specific target groups . This can happen, for example, if you combine a customer list with other targeting criteria, such as geographical narrowing.
If you are targeting potential customers outside Switzerland, the biggest challenge when using personal data from newsletter subscriptions for remarketing is certainly the legal perspective. Before you begin, you should Bahrain Phone Number Resource make sure that all the requirements of applicable law are met. This also applies, and especially, to newsletter subscriptions that have been in place for a long time. If in doubt, it is advisable to seek the opinion of a legal expert.
The question of which data can be requested from newsletter subscribers should also be clarified. For example, is it permissible to collect the first and last name, telephone number and place of residence in addition to the email address?
Ask
Conclusion
Many companies have extensive data collections that were generated through newsletter subscriptions. This data offers great potential for targeting advertising precisely to specific groups - including in Google Ads. From a technical point of view, integrating such data into Google Ads is not a problem. The legal component is particularly important: it is important that applicable laws are complied with and that the data is not used for marketing purposes without first checking the legal situation.