How to increase customer loyalty using CRM
Posted: Wed Jan 29, 2025 5:38 am
CARTA COMMUNICATIONS, Inc. is a media rep that acts as an intermediary between media companies and advertising agencies. As part of its new initiatives following the COVID-19 pandemic, the company developed a service that provides a system for online nurturing for B2B companies. Since it was necessary to approach new companies in order to increase awareness of a different type of service, we first held a joint seminar. From there, we considered introducing a system to start our nurturing activities, and the client chose "Synergy!", which allows them to select only the functions they want to use and sign up for the contract.
By utilizing the scenario email function of "Synergy!", we achieved a high uae telegram database response rate, with an email open rate of 51.9% and a click rate of 17.7%. Even customers who had direct contact with us for the first time responded by saying, "You're from CCI, you send us lots of emails," which led to increased awareness. If you would like to know more about the Scenario Mail initiative, please check out the article below. [Case Study] CARTA COMMUNICATIONS Co.
, Ltd. | First scenario delivery. BtoB nurturing with an open rate of over 50% [Case Study] CARTA COMMUNICATIONS Co., Ltd. | First scenario delivery. BtoB nurturing with an open rate of over 50% Infocom: From zero web marketing to building a marketing system by implementing CRM! Infocom Corporation sells the ERP package "GRANDIT." Because the product requires specialized knowledge, they needed to expand sales with a small team of four elite salespeople. That's why we proposed lead nurturing support.
By utilizing the scenario email function of "Synergy!", we achieved a high uae telegram database response rate, with an email open rate of 51.9% and a click rate of 17.7%. Even customers who had direct contact with us for the first time responded by saying, "You're from CCI, you send us lots of emails," which led to increased awareness. If you would like to know more about the Scenario Mail initiative, please check out the article below. [Case Study] CARTA COMMUNICATIONS Co.
, Ltd. | First scenario delivery. BtoB nurturing with an open rate of over 50% [Case Study] CARTA COMMUNICATIONS Co., Ltd. | First scenario delivery. BtoB nurturing with an open rate of over 50% Infocom: From zero web marketing to building a marketing system by implementing CRM! Infocom Corporation sells the ERP package "GRANDIT." Because the product requires specialized knowledge, they needed to expand sales with a small team of four elite salespeople. That's why we proposed lead nurturing support.