HTTPS Protocol
There are conflicting ideas on this topic. In my opinion it is essential for a website to have the HTTPS security protocol installed. It is not only for security reasons, but also because browsers (especially Chrome) signal to users that the site is not secure if it has the HTTP protocol. Clearly this creates reliability problems. I am sure that the security protocol is a ranking factor , but this is just my opinion.
Most hosting providers provide free SSL protocols with a good quality grade of A or A+ (to check the quality of an SSL protocol you can use this free tool ).
Migrating a site from HTTP to HTTPS is not a trivial operation, it is turn leads into sales with overseas chinese in worldwide data necessary to follow a series of operations to avoid Serp crashes and technical problems.
I would like to point you to a guide from our friends at Studio Samo to correctly migrate a website from HTTP to HTTPS .
2.4 SEO friendly permalinks
Verify that the permalinks generated by Wordpress are optimized for SEO. To do this, you need to access the "Settings --> Permalink" item from the left menu and set the /%postname%/ setting to custom structure .
2.5 SEO audit on page: Sitemap.xml, meta tag, heading tag and robots.txt file
The Yoast SEO plugin is the most popular WordPress plugin for on-page SEO optimization . It has many features, but I personally only use it to generate the sitemap and optimize the meta tags (title and description) within the pages. I don't want to dwell on the famous green light because it doesn't interest us during this SEO audit phase. As for the analysis, it is necessary to verify:
The presence of the sitemap.xml
Correct optimization of the Title and Description meta tags of each page/article on the website
The correct use and optimization of the heading tags H1, H2, H3, H4, H5, H6
The presence of the robots.txt file with the necessary rules and the sitemap reporting .
SEO friendly Wordpress permalink
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