Think of email as if it were systematically opened from a mobile device
Posted: Sat Feb 01, 2025 3:46 am
Of course, your mailings will never register 100% views on mobile. However, there is no doubt that in the summer months the percentage of openings from smartphones and tablets will see a surge.
For this reason, we could only start from a general indication regarding the structure and style: creating emails with a mobile cut does not only mean making the campaign responsive (we take that for granted), but also purchase shareholder database defining texts and layouts that are easily scannable, readable and understandable at first glance.
While images certainly help to immediately immerse the user in the context of the communication, it is essential for the copy to be agile, immediate and concise. Few but right words, as in the example below:
Summer Email Marketing: The Copy That Helps
More specific indications on the structure could instead be these:
Give the text font a body of at least 13 pixels
Rely on a modular design that distributes content in a single column , eliminating shoulders, menus and juxtaposed sections
Insert one and only one call to action , clear, prominent, easily clickable and bulletproof.
For this reason, we could only start from a general indication regarding the structure and style: creating emails with a mobile cut does not only mean making the campaign responsive (we take that for granted), but also purchase shareholder database defining texts and layouts that are easily scannable, readable and understandable at first glance.
While images certainly help to immediately immerse the user in the context of the communication, it is essential for the copy to be agile, immediate and concise. Few but right words, as in the example below:
Summer Email Marketing: The Copy That Helps
More specific indications on the structure could instead be these:
Give the text font a body of at least 13 pixels
Rely on a modular design that distributes content in a single column , eliminating shoulders, menus and juxtaposed sections
Insert one and only one call to action , clear, prominent, easily clickable and bulletproof.