Virtual events are a powerful lead generation and engagement tool, and they can be huge revenue generators. However, maximizing webinar attendance requires effort. Nothing is more discouraging than spending time and money on ads on major platforms to promote your webinar, only to have few people attend.
Many best practices focus on maximizing registrations, but honduras phone number list webinar attendance is what matters most. When potential clients attend your company’s webinars, you have the opportunity to interact with them in real time and build a professional relationship. But we receive tons of webinar invitations to our work email every day. And if you can beat out the competition, how do you convince the busy executive who barely has time for lunch to find time to attend your event? Luckily, we have some tips to help:
Deliver high-value, actionable content
With all the webinar invitations your prospects are receiving, you need to make sure that the topic you’re covering is relevant to your audience and stands out from the rest. Take a look at your website analytics and other metrics to find topics that will generate interest and, more importantly, leads . Choose content that is aligned with your strategy and addresses a point that your future leads might be interested in. Select a speaker who is credible, personable, and prepared enough to answer questions on the topic.
Be brief
Ideally, the length of the webinar should be around 30 minutes . Limit the webinar to an absolute maximum of 45 minutes. Committing to an hour of contact is plenty of time for most senior executives who have a packed schedule of meetings every day. Make sure to leave time at the end for a Q&A session.
Remember, remember and remember again
Build up your database before sending out your first invitation. Ideally, you should send at least 3 emails to people once they have registered: the first after filling out the registration form, the second as a reminder the day before, and the last at 8am on the day of the webinar. The person will receive another email with the passwords and URL to be able to log in without any problems. This can be automated using a marketing automation platform, in our case, we used HubSpot .
Offer a small thank you gift to attendees
Promote the reward in all invitation emails, reminders, and on the registration page.
Remind attendees of the thank you gift at the beginning of the webinar. But mention that if they don't attend the full session, the platform won't capture their attendance in the webinar correctly and they won't be eligible for the gift.
Don't wait too long to send the reward to webinar attendees.
Personalize your rewards email with follow-up content and a call to action . It will be your best-performing email, so use this opportunity to boost engagement.
Encourage feedback
Drive additional engagement and higher ratings at the end of the webinar by asking attendees to complete a survey about their experience . Give a thank you gift for attending the webinar and sharing their thoughts. Customer feedback will make it easier for salespeople to follow up and help with product improvements. And of course, it will help you make sure your next webinar is even better than the last.
Webinar attendance is important for building relationships with your future leads. However, all is not lost if you don’t get as many attendees as you hoped. Not everyone will attend your webinar, but even those who don’t show up can end up as customers. Make sure to record and share the webinar with everyone who registered, and you can continue to use the recording as a valuable piece of content in your marketing strategy, such as an on-demand webinar.
CTA - IT Clients Webinar
