Female representation: what is the role of the media?

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I am lucky to have Rachel, a friend and partner who has been running a communications agency for almost 20 years, by my side. I am even luckier because we are opposites in many ways, but the same in the main thing: we are restless, questioning women who are dissatisfied with the countless differences that exist between the reality of men and women even in 2024.”
Clarissa Antunes, Executive Director at Vocali

The lack of female representation in the media is evidenced by the recurrence of covers and reports that have a predominant presence of men, while women are absent. A study by the Chamber of Deputies reinforces this reality by revealing that only 37% of the sources consulted in news stories were women.

When women are finally included in the media narrative, they are new zealand telegram data often portrayed in stereotypical ways, using clichés such as “beauty experts” or “mothers of the family.” In addition to ignoring their qualifications and professional experiences, this approach perpetuates gender stereotypes, neglects female perspectives, and minimizes women’s impact on society.

Given this scenario, media outlets need to take responsibility for promoting gender equality in their coverage. To do so, it is necessary to increase female representation, including women as sources in all areas and on every day of the year.

Clarissa Antunes, Executive Director at Vocali, published a reflection on LinkedIn about the importance of the media in promoting a more just and inclusive society, with women being sources and references in articles throughout the year and not just on International Women's Day.

Read the full text here

International Women's Day: A Handbook for Journalists
Considering the importance of the press in discussing the role of women in society, Vocali has prepared the Manual for Journalists: International Women's Day . The material provides good practices for reporting on the date without reinforcing stereotypes or emptying its meaning.