Use Email to Test Your Social Media Ad Copy
Sometimes you’re not sure if your social media ad copy will resonate with your target audience. And you’re afraid to waste money on ads that won’t deliver results. One way to check is to test your social media ad copy with your email audience.
Use the ad copy in your next email campaign and track metrics like open rate, click-through rate, bounce rate, unsubscribe rate, forwarding rate, and conversion rate. If bounce and unsubscribe rates remain the same or decrease and other metrics increase, this is an indication that your ad copy is producing results on social media.
Organize a Social Media Contest
Running contests is common on social media platforms list of jiangxi cell phone numbers especially. Businesses use it to grow their audience, gain media exposure , and generate leads and sales. But your approach needs to be different because you want to move your audience from social media to your email list.
Let's say you sell women's bags and there are new products in your store. You can upload two of them to Instagram and announce to your audience that you are giving them away to two lucky followers.
Determine possible rules:
Follow me.
Like and share this post
Subscribe to my email list using the link added to my Instagram bio
Specify when the winners will be revealed, usually within 72 hours.
If you have a large audience on Instagram, many of them will enter the contest and thus subscribe to your email list.
Once you have them on your list, you can always promote your products to them via personalized email, which will increase your conversion rate.
Leverage Social Media Proof to Increase Email Conversion Rate
They say seeing is believing. That’s why you should always use social media evidence to convince your email audience to take action. When customers get maximum value from a product or service they purchase from you, they are happy to share positive reviews on social media.
This is common on Facebook groups, Twitter, and LinkedIn. It could be in a Facebook group that you created to promote your products. They can tweet and tag you on Twitter, and they will mention you on LinkedIn.
Be careful of this user-generated content because you need it to encourage your skeptical email subscribers to take action. Turn on your notifications so you know when someone mentions you. Then take a screenshot and include it in your next email to your subscribers.
Below, Adam Enfroy, a six-figure blogger, uses this method to increase the conversion rate of his blogging course. He shared a screenshot from the Blog Engine Facebook group. He tells of a student who purchased the course, implemented what he taught, and earned his money back within 45 days.
Leverage Social Media Proof To Boost Email Conversion Rate
This is the type of social proof that can motivate your email audience. Assuming I’m skeptical about your product, the social proof you share in your email can motivate me to take action.
Take Advantage of Unsubscribers
Since it’s ethical to have an unsubscribe page in your email, you can customize it and include a link to your social media profile. This will direct unsubscribers to your social media pages.
There are many reasons why people unsubscribe from email lists, and one of them could be that they simply don’t engage with businesses via email. So instead of leaving it that way, you can save some of them by directing them to your social media profile. Who knows, they may even follow you on social media and continue to engage with your content.
Use CRM to Aggregate Customer Data
To successfully combine social media and email marketing, you need CRM software that will bring customer data together and avoid the frequent juggling between the two.
With customer relationship management software, you can easily manage customer data from different sources, track campaigns, and share results with your team. The email integration feature allows you to capture incoming and outgoing emails, save them to your activities tab, and follow up on each of your leads.
Email and social media are powerful marketing channels. However, combining them will give you better results without any extra cost. I have shown you different ways to do this. It is up to you to start implementing them to see the results you will get.
