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65. Reveal industry secrets
There’s nothing that brings people closer than secrets. Honey Copy does that in Sticky Notes (swear I wanted that name for my newsletter!)
66. Open up with your thoughts
This needs some guts. But, executed well, you can gather up an army of subscribers that think like you do.
I love how Jason Bradwell shares his musings in The B2B Bite:
thought leadership newsletter idea
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67. Write an essay
Sounds counter-intuitive, but folks read long essays too. The catch? Your kuwait mobile phone numbers database essays have to be ridiculously good.
Here’s Andrew Chen’s Newsletter for some inspiration soak-up:
essay newsletter idea

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68. Send out inspiring stuff
Everyone’s learning all the time. But the motivating shtuff is a confetti rain — one that everyone needs now and then.
Translation: curate and share inspiring stories, quotes, and tidbits that amaze people.
69. Make predictions
Have experience making on-point guesses? Or, you’re plain good at seeing the future? Then, pull out the crystal ball.
70. Add a funny edge to things
The Garbage Day newsletter gives us another newsletter idea. It brings out the fun side of the internet.
funny newsletter idea
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71. Help people see meaning in their work
Deep conversations over the meaning of life, work, and all that jazz also make great newsletter content ideas.
Jocelyn K. Glei’s newsletter is all this and more:
help newsletter idea
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72. Encourage people to reflect
Here’s the thing: we all need to reflect. And, more often than an annual reflection. This creates great demand for newsletter content that makes people pause and think.
This MINNA email edition does it well.
73. Share memes
Memes make excellent newsletter content. Create some yourself or source some from social media.