After All, The Writer Didn’t Think

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Or Maybe You Need The Author’s Byline Because They’re A Subject Matter Expert Or Executive Who Expects To See Their Content On Your Channels. What’s An Editor To Do? These Two Routes Will Help You Turn Bad Content Into Publishable Content With Or Without The Original Writer’s Help.

Coach The Writer On Creating A New Draft If You cayman islands phone number library Can Work Directly With The Writer, Do It. Yes, It Can Get Awkward.The Content Was Terrible. But A Coaching Session Will Serve You And The Writer Better. If They’re On Your Internal Content Team (Or Work As A Freelancer For Your Brand), Coaching Should Lead To Less (Or No) Bad Content In The Future.



Tell Them You Appreciate The Work That Went Into The Content, But It Hasn’t Hit The Mark Yet. Invite Them To Work With You On The Revision So They Don’t Waste Time Reworking It. If They Refuse, Move On To The Reverse-engineering Process Described In The Next Section And Communicate Their Refusal To Their Supervisor.