Marketers Are Giving Up X — % Of Enterprise Marketers Say They cayman islands phone number material Decreased Their Use Last Year. Twenty Percent Decreased Their Use Of Facebook, With % Decreasing On Instagram, % Pulling Back On Youtube, Only % Decreasing Their Use Of Tiktok, And % Lowering Their Involvement On Linkedin.
Enterprise Marketers' Use Of Organic Social Media Platforms In The Last Months. Click To Enlarge Interestingly, We Saw A Significant Rise In Enterprise Marketers Who Use Tiktok: % Use The Platform, Nearly Double The Percentage From The Previous Year (%). Content Management And Operations: Technology Plays A Role When Asked Which Technologies They Use To Manage Content, Enterprise Marketers Point To: Analytics Tools (%) Social Media Publishing/analytics (%) Email Marketing Software (%) Content Creation/calendaring/collaboration/workflow (%) (%) Customer Relationship Management System (%) Digital Asset Management (Dam) System (%) Marketing Automation System (%) Sales Enablement Platform (%) But Having Technology Doesn’t Mean It’s The Right Technology Or Its Capabilities Are Used.
