Your audience has their own interests, needs, and desires. Blog content should take them into account. Provide clear answers to the questions that concern people.
How to find out the needs of your specific audience? Conduct a keyword analysis. That is, the queries that users enter most often into a search engine. This will help identify topics that are interesting to people, and at the same time, relevant keywords that can and should be used in the text of an article to attract the attention of search engines.
For such analysis, special SEO services are best suited - Ahrefs , Moz or Semrush . They provide more useful data than Google planner or Yandex Wordstat, including:
the number of people who use certain keywords
the difficulty of ranking for the keywords of interest (in other words, how difficult it will be to get to the top of the search engine results)
a list of sites that already rank highly for these queries
suggestions for other keywords relevant to your blog
In addition to keyword analysis, SEO services offer content marketing tools. With their help, you can find new topics for articles that few people have covered, study the keywords that competitors are using, analyze the effectiveness of your own SEO strategy, and much more.
The only “but” is the price. All the listed services require payment, and it’s not a small one. The cheapest plan on Semrush will cost $199/month, on Ahrefs and Moz — $99.
A more affordable alternative is Serpstat and GrowthBar . The first one has the cheapest plan at $55, the second one - $29.
2. Write longreads more often
It's unbelievable, but true: long texts (over 500 words) are more popular than short ones (500 words and less). The number of the latter in the total number of posts published by bloggers does not exceed 7%. The most popular articles are those with 500 to 1000 words, in second place are posts up to 1500 words. According to another study , in the B2B segment, the largest volume of traffic is generated by texts with a volume of +/- 800 words.
statistics how to change the length of posts for these reasons
In general, such popularity of longreads is not surprising: the longer the text, the more keywords can be inserted into it. And long texts are more informative, cover the topic better and contain more useful tips and cases for the reader.
But the main thing is not to overdo it. You don't need to write long texts for the sake of text, focus on specifics. You have an informational blog - so give the reader information, not "water".
Please note: "water" is not only general, obvious and meaningless facts. It can also include an abundance of difficult-to-read phrases and "garbage" words that can be thrown out of the text without losing the meaning. Write as concisely and simply as possible - then your text will be read quickly. Such a text will always be read to the end by everyone, even if it is a 15-page longread.
More details on how to write simply and interestingly are in another article on our blog. We recommend reading it to everyone who writes often and wants to do it even better.
3. Don't use too many keywords
Search engines are good at recognizing texts oversaturated with keys. In such cases, sites are punished by being lowered in search results.
There is no clear formula that allows you to derive the exact number of keys for the text. Each webmaster calculates this indicator independently, based on the specifics of promotion in a specific business area, the size and format of the text, and an analysis of the content of competitors.
At Weblium, we try to stick to the interval of 1 keyword for every 150 characters in the text. You can increase this interval (and other sites do), but you definitely shouldn't reduce it. Any blog should take this into account.
4. Write posts more often, but don't forget to update old ones
Search engines rate higher those sites that publish content constantly. Constantly means every week from 2 to 4 times. According to the study , only in this case can you get the maximum increase in both traffic and conversions.
And if you combine a high frequency of new publications with updating old posts, you will get an even greater increase. This is how Google algorithms work, for example: they evaluate not only new content, but also old content. If it demonstrates a certain frequency of updates, this gives a bonus to ranking, and therefore to the site's traffic.
But you should only add quality content to mexico phone number material old posts, not just “water”. And you should do it carefully. The reason, again, is in the algorithms. The same Google uses a huge number of criteria when assessing the “freshness” of a publication. No one except Google employees can say exactly which ones. But SEO specialists find out some things themselves .
For example, search algorithms can completely ignore minor edits. So changing/adding a couple of sentences in the text will give you almost nothing.
In addition, Google knows what type of content requires updating more often than others. These are news, reviews, results of events that happen regularly (such as sports competitions, for example).
To assess the "freshness" of a post, Google analyzes different types of data, including:
the number of searches for one query in a certain period of time (roughly speaking, if a million people googled the same topic in half an hour, then it is new and relevant, and articles mentioning it will receive priority in search results);
frequency of coverage of a topic/request in the media and information blogs (the same thing: if all resources publish materials on the same topic, then Google bots perceive it as “hot”)
frequency of mentions in social networks.
These factors can be used to attract traffic. Imagine, for example: a new trend has appeared on social networks - taking pictures while standing on your head. The views of such photos are off the charts, they are written about in the press. And last month you just wrote an article about head injuries. If you supplement this text with relevant facts about the new trend in social networks - Google will most likely consider your content relevant and the number of its impressions in the search results will increase. But only as long as the hype around the trend of standing on your head continues - take this into account.
In addition, people who are attracted by the mention of hype topics in your articles are not always your target audience. Such users simply come for the information that interests them and, having received it , immediately leave. Convincing them to subscribe or buy your product is almost impossible. Therefore, when updating old materials and writing new ones, focus on the interests of your key audience, and not the Internet audience in general. Then it will be easier to catch the attention of the right readers.
Otherwise, you'll find yourself in the same situation as HubSpot. The most widely read article on its blog is titled " How to Make a GIF in Photoshop? " The thing is, HubSpot is a provider of expensive marketing software. Do you think many people interested in creating GIFs buy such software? I doubt it. That's why HubSpot doesn't get much benefit for sales from such an abundance of traffic either. But it tries, judging by the abundance of lead generation forms on the page.
