Why marketing should be part of your company's social networks
Posted: Sat Dec 07, 2024 8:47 am
27 February, 2019 @ 2:57 pmby Mateus Portelain 5º P - Promotion , Digital Strategy , Digital Marketing , Social NetworksLeave a comment
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Social networks attract the public's attention every day, with billions of users sharing and creating content every day, both for everyday and professional matters.
Creating an account on a social network to boost sales and strengthen your company's brand is very important. However, without a strategic idea of how to use it and its results, your posts will be meaningless and your relevance in digital media will be null.
Therefore, it is essential that any entrepreneur has at least some knowledge germany email list of social media marketing to be successful on these platforms, as this world has several doors open to incredible opportunities.
What is social media marketing?
First of all, it is necessary to know a little about social networks . As the name suggests, they are places to interact socially with other users. The purpose of social media conversations is always to show everyday life, or to share information and funny memes. These are the basics of a person in this environment. A comparison to this is a conversation with friends, or a family barbecue, where people talk about different subjects.
Is it possible to do marketing through social media in this type of environment with a campaign or advertisement for companies in this location? It depends…
An advertisement, that is, an advertisement aimed at a topic that has nothing to do with the users will soon be rejected, due to the lack of interest of the person in the advertisement. It is like TV commercials, where many people go to the kitchen or bathroom at home and ignore the advertisements displayed.
What justifies social media marketing is the way of communicating with users, that is, what is the best way to communicate with these people without being intrusive? That is the challenge.
So how do you solve this issue?
First, what is your goal on social media? What do you want to do there? The many questions asked are important to start your company's entry into social media and work with social media marketing .
If the goal is to sell more, look for e-commerce alternatives . Because it makes it easier for users to do their daily tasks, most people who have access to the internet will soon want to make purchases through this method.
Furthermore, the relationship with the consumer is an opportunity to have a closer relationship. Social networks are environments for people to behave environmentally. If your company can reconcile the environment of a social network with professionalism, there will be a great increase in results. This is just one way of doing marketing on social networks .
Interaction with the public
The main reason for a company to be on social media is to engage with its audience. The first marketing actions for social media communication with the customer is a persona. The persona is a fictional character created to meet your consumer needs, such as: Male, 30 years old, lives in São Paulo, is a motorcycle fan, etc.
After creating the persona, look for a language that is appropriate for your audience, with technical terms, slang, in short, have efficient social media marketing with closer contact.
Also, respond to all your followers’ wishes, comments and questions. This makes users feel important and their problems are solved. But be careful! Be quick to respond, making your audience appreciate your contact.
Content Marketing
Another excellent way to attract people to your pages is to produce content. One of the most widely used strategies for this is inbound marketing . It focuses on producing relevant content and different materials to prepare the public for sales. However, social networks have limitations in terms of interest and characters ( Twitter and Instagram ), so understand which is the best environment to produce content.
A specific case is digital marketing on social networks for small businesses . With fewer financial conditions for paid advertising campaigns, producing relevant content is an organic opportunity to increase the number of people on your page, which can be converted into customers in the future.
Therefore, digital marketing focused on social networks must have broad knowledge, not only of the strategies used, but of the conditions that each social media offers to have an ideal relationship between content marketing and social networks .
Get to know each platform
There are several social networks with more than three billion users worldwide, and personal behaviors are different in each of them. Therefore, one of the main elements to be strong in these environments is to be aware of the advantages and limitations each one.
Some behavior tips for each social network are:
Twitter: This social network has 280 characters for each post. As it is limited, focus more on highly relevant images to gain traction on this platform;
Linkedin: As it is a social network with a professional profile, it is an opportunity for you to value your brand as a form of business marketing on social networks . In addition, B2B (business to business) businesses are huge opportunities for new sales. Always be aware of the market, entrepreneurship, and potential customers, to have greater interaction;
Facebook: The largest of all social networks could not be left out of this list. The first highlight is the age of the users, who range from 19 to 29 years old, that is: economically active people, with income and desires to buy. On this social network, it is important to start the relationship with sweepstakes, promotions, and relevant publications that redirect to your website;
Instagram: It is one of the fastest growing social networks in the world, with more than 600 million users, and has a dynamic and direct appearance. On this channel, make daily publications, high-quality and inspiring images, and hashtags about the content you publish, which ensure greater relevance for your page;
Pinterest: This channel offers a huge collection of photos, with both a professional and personal aspect. A good tip for using this platform is to share images with inspiring messages and social media marketing campaigns to strengthen the brand;
YouTube: Google's video social network can greatly contribute to growing your business. Create short, interesting videos about tips, tutorials, and trends in your industry, improving your presence in social media marketing .
Conclusion
Companies invest in social media and innovation marketing focuses on delivering what the public wants. Therefore, being focused on your audience is crucial to boosting your business.
Good social media marketing must have content, interactivity, communication and, above all, frequency. Make your audience important, for a two-way relationship for the success of your company.
Did you like the topic? Do you have any questions about this subject? Leave your comment below or contact us through the Industry Marketing Blog!
Share this article
Social networks attract the public's attention every day, with billions of users sharing and creating content every day, both for everyday and professional matters.
Creating an account on a social network to boost sales and strengthen your company's brand is very important. However, without a strategic idea of how to use it and its results, your posts will be meaningless and your relevance in digital media will be null.
Therefore, it is essential that any entrepreneur has at least some knowledge germany email list of social media marketing to be successful on these platforms, as this world has several doors open to incredible opportunities.
What is social media marketing?
First of all, it is necessary to know a little about social networks . As the name suggests, they are places to interact socially with other users. The purpose of social media conversations is always to show everyday life, or to share information and funny memes. These are the basics of a person in this environment. A comparison to this is a conversation with friends, or a family barbecue, where people talk about different subjects.
Is it possible to do marketing through social media in this type of environment with a campaign or advertisement for companies in this location? It depends…
An advertisement, that is, an advertisement aimed at a topic that has nothing to do with the users will soon be rejected, due to the lack of interest of the person in the advertisement. It is like TV commercials, where many people go to the kitchen or bathroom at home and ignore the advertisements displayed.
What justifies social media marketing is the way of communicating with users, that is, what is the best way to communicate with these people without being intrusive? That is the challenge.
So how do you solve this issue?
First, what is your goal on social media? What do you want to do there? The many questions asked are important to start your company's entry into social media and work with social media marketing .
If the goal is to sell more, look for e-commerce alternatives . Because it makes it easier for users to do their daily tasks, most people who have access to the internet will soon want to make purchases through this method.
Furthermore, the relationship with the consumer is an opportunity to have a closer relationship. Social networks are environments for people to behave environmentally. If your company can reconcile the environment of a social network with professionalism, there will be a great increase in results. This is just one way of doing marketing on social networks .
Interaction with the public
The main reason for a company to be on social media is to engage with its audience. The first marketing actions for social media communication with the customer is a persona. The persona is a fictional character created to meet your consumer needs, such as: Male, 30 years old, lives in São Paulo, is a motorcycle fan, etc.
After creating the persona, look for a language that is appropriate for your audience, with technical terms, slang, in short, have efficient social media marketing with closer contact.
Also, respond to all your followers’ wishes, comments and questions. This makes users feel important and their problems are solved. But be careful! Be quick to respond, making your audience appreciate your contact.
Content Marketing
Another excellent way to attract people to your pages is to produce content. One of the most widely used strategies for this is inbound marketing . It focuses on producing relevant content and different materials to prepare the public for sales. However, social networks have limitations in terms of interest and characters ( Twitter and Instagram ), so understand which is the best environment to produce content.
A specific case is digital marketing on social networks for small businesses . With fewer financial conditions for paid advertising campaigns, producing relevant content is an organic opportunity to increase the number of people on your page, which can be converted into customers in the future.
Therefore, digital marketing focused on social networks must have broad knowledge, not only of the strategies used, but of the conditions that each social media offers to have an ideal relationship between content marketing and social networks .
Get to know each platform
There are several social networks with more than three billion users worldwide, and personal behaviors are different in each of them. Therefore, one of the main elements to be strong in these environments is to be aware of the advantages and limitations each one.
Some behavior tips for each social network are:
Twitter: This social network has 280 characters for each post. As it is limited, focus more on highly relevant images to gain traction on this platform;
Linkedin: As it is a social network with a professional profile, it is an opportunity for you to value your brand as a form of business marketing on social networks . In addition, B2B (business to business) businesses are huge opportunities for new sales. Always be aware of the market, entrepreneurship, and potential customers, to have greater interaction;
Facebook: The largest of all social networks could not be left out of this list. The first highlight is the age of the users, who range from 19 to 29 years old, that is: economically active people, with income and desires to buy. On this social network, it is important to start the relationship with sweepstakes, promotions, and relevant publications that redirect to your website;
Instagram: It is one of the fastest growing social networks in the world, with more than 600 million users, and has a dynamic and direct appearance. On this channel, make daily publications, high-quality and inspiring images, and hashtags about the content you publish, which ensure greater relevance for your page;
Pinterest: This channel offers a huge collection of photos, with both a professional and personal aspect. A good tip for using this platform is to share images with inspiring messages and social media marketing campaigns to strengthen the brand;
YouTube: Google's video social network can greatly contribute to growing your business. Create short, interesting videos about tips, tutorials, and trends in your industry, improving your presence in social media marketing .
Conclusion
Companies invest in social media and innovation marketing focuses on delivering what the public wants. Therefore, being focused on your audience is crucial to boosting your business.
Good social media marketing must have content, interactivity, communication and, above all, frequency. Make your audience important, for a two-way relationship for the success of your company.
Did you like the topic? Do you have any questions about this subject? Leave your comment below or contact us through the Industry Marketing Blog!