Digital marketing ideas for a productive summer
Posted: Tue Dec 03, 2024 6:12 am
In addition to all this, you have to add the decrease in activity by companies and clients. In summer it seems that everything stops, that the clock slows down and life goes at a different pace. This is why we want to show you some ideas about digital marketing so that you have a productive summer .
Digital marketing ideas for a productive summer
fun, dynamic and casual content
summer is synonymous with good humor, so your articles and entire content manufacturing email list marketing strategy can be more fun, dynamic and relaxed than at other times of the year.
Adapting your content to the summer months will not only help you rank for other keywords, but it will also help you capture the attention of your users .
For example, imagine that your company sells erp software. It is not the same to put a headline like: “why you need management software” than to put: “management software, go on vacation without drama.” which motivates you more? Which invites you to read more?
The same thing happens with the content of the post, for example, in the introductions. Continuing with the previous example, it is not the same to make this introduction:
management software or erp are systems that facilitate the control and management of your company thanks to the integration with other crm [...]
that this introduction:
the drama of going on vacation. Are you the one in charge of the control and management of your company and you go on vacation? This means calls, queries and desperation on the part of your colleagues hoping you will return, but why not go on vacation with peace of mind by acquiring management software or erp? The implementation of [...]
do you see the change in both contents?
During the summer or holiday season, when users are more tired and want to relax, it is a good time to offer them softer content with a more relaxed tone . Save your more technical content for when you return from vacation.
Videos and infographics
according to a study by forbes, video captivates more than text. 95% of the audience is more receptive to remembering a call to action if they have seen it on video . On the other hand, only 10% remember these calls to action if they have read them.
In addition, 64% of users who watch videos tend to purchase one of the products associated with it .
Some very positive data on video marketing , a resource that is increasingly used by more companies to promote themselves and make their products and services known.
Digital marketing ideas for a productive summer
fun, dynamic and casual content
summer is synonymous with good humor, so your articles and entire content manufacturing email list marketing strategy can be more fun, dynamic and relaxed than at other times of the year.
Adapting your content to the summer months will not only help you rank for other keywords, but it will also help you capture the attention of your users .
For example, imagine that your company sells erp software. It is not the same to put a headline like: “why you need management software” than to put: “management software, go on vacation without drama.” which motivates you more? Which invites you to read more?
The same thing happens with the content of the post, for example, in the introductions. Continuing with the previous example, it is not the same to make this introduction:
management software or erp are systems that facilitate the control and management of your company thanks to the integration with other crm [...]
that this introduction:
the drama of going on vacation. Are you the one in charge of the control and management of your company and you go on vacation? This means calls, queries and desperation on the part of your colleagues hoping you will return, but why not go on vacation with peace of mind by acquiring management software or erp? The implementation of [...]
do you see the change in both contents?
During the summer or holiday season, when users are more tired and want to relax, it is a good time to offer them softer content with a more relaxed tone . Save your more technical content for when you return from vacation.
Videos and infographics
according to a study by forbes, video captivates more than text. 95% of the audience is more receptive to remembering a call to action if they have seen it on video . On the other hand, only 10% remember these calls to action if they have read them.
In addition, 64% of users who watch videos tend to purchase one of the products associated with it .
Some very positive data on video marketing , a resource that is increasingly used by more companies to promote themselves and make their products and services known.