What is Marketing? Check out the basic concepts of Marketing!
Posted: Sat Dec 07, 2024 9:18 am
26 October, 2018 @ 9:31 amby Gonçalo Sousain Digital Strategy , Digital MarketingLeave a comment
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The origin of the word marketing is the English term market , which means “ market ”.
Originally, the concept of this term would have arisen from the Latin mercatus , which greece email list was the name of the place intended for the purchase and sale of objects.
This word, in turn, would have originated from the verb mercari / mercare , which means “ to negotiate ” or “ to practice buying and selling ”.
Some etymologists still believe that the true etymological root lies in the Latin word merx , which was the name given to the object to be traded , that is, the merchandise .
Currently, marketing is a term that originated in the English language, but is used throughout the world to refer to actions and strategies aimed at the competitive market.
Among business science scholars, there is no unified definition of Marketing , as it can be understood from many points of view.
As a global definition, we can understand marketing as the set of tools that the company has and that it strategically organizes, to understand the desires and needs of consumers and thus satisfy their needs with products, services or ideas.
3 books to understand what Marketing is
Unfortunately, there is sometimes the idea among digital marketing professionals that it is not necessary to study marketing before understanding the digital environment.
For this reason, before moving forward with this text, I would like to recommend 3 books with different approaches to the subject, but which in their own way are invaluable in understanding Marketing as a discipline.
Marketing 4.0: Philip Kotler helps make the transition to digital
World Without Mind: What is the impact of high technology on people's daily lives?
Running to Win, the inspiring autobiography of the founder of Nike
Basic Marketing Concepts: The Market
A market exists when a group of consumers (whether individuals or companies) who have a need to satisfy also have sufficient economic capacity to buy what they need.
Within the market, there is the potential market , formed by all those consumers who could satisfy their needs with the product offered by the company, if the appropriate marketing strategies are used.
Basic Marketing Concepts: Market Research
A market study is an investigation carried out, generally by the marketing department of a company, which aims to determine the needs of the population by studying various variables, such as purchasing habits or elements that influence consumers , in order to create or modify products that adapt to their needs and desires .
Basic Marketing Concepts: The Marketing Mix
The marketing mix is the basic instruments that the company has to carry out an effective marketing strategy, so they are variable and the company can modify them to a great extent.
It consists of the product, price, promotion and distribution . Normally, each of the variables is decided after carrying out a market study .
Marketing Basics: Consumer Needs
Needs are created by the absence of a basic good or service common to all human beings. They are physiological or psychological needs, such as the need to eat or feel safe, which are innate to human beings.
Marketing Basics: Consumer Desires
Desires are the way of expressing the will to satisfy a need, according to each person's personal circumstances and which are not applicable to all human beings .
For example, someone living in an Amazonian tribe will have a different desire for clothes or food than someone living in a large European city.
Basically companies do 2 things:
Design a product – good or service
They market the product – good or service
In turn, the consumer always seeks to satisfy a need when purchasing a product, good or service .
It is therefore the role of marketing not only to understand, but also to assimilate and deliver the necessary information to each individual, helping to solve the problems of the target audience and convert the need into a purchase of a certain product or service.
THE BOOK MARKETING 4.0 IS AVAILABLE AT:
AMAZON BRAZIL
FNAC PORTUGAL
AMAZON INTERNATIONAL
CULTURA BOOKSTOR
CHECK OUT THE BOOK MINDLESS WORLD BY FRANKLIN FOER IN ONLINE BOOKSTORES:
FNAC PORTUGAL
AMAZON BRAZIL
CHECK OUT THE BOOK RUN TO WIN / THE MARK OF VICTORY IN ONLINE BOOKSTORES
AMAZON BRAZIL
FNAC PORTUGAL
CULTURA BOOKSTORE
HAIL
Share this article
The origin of the word marketing is the English term market , which means “ market ”.
Originally, the concept of this term would have arisen from the Latin mercatus , which greece email list was the name of the place intended for the purchase and sale of objects.
This word, in turn, would have originated from the verb mercari / mercare , which means “ to negotiate ” or “ to practice buying and selling ”.
Some etymologists still believe that the true etymological root lies in the Latin word merx , which was the name given to the object to be traded , that is, the merchandise .
Currently, marketing is a term that originated in the English language, but is used throughout the world to refer to actions and strategies aimed at the competitive market.
Among business science scholars, there is no unified definition of Marketing , as it can be understood from many points of view.
As a global definition, we can understand marketing as the set of tools that the company has and that it strategically organizes, to understand the desires and needs of consumers and thus satisfy their needs with products, services or ideas.
3 books to understand what Marketing is
Unfortunately, there is sometimes the idea among digital marketing professionals that it is not necessary to study marketing before understanding the digital environment.
For this reason, before moving forward with this text, I would like to recommend 3 books with different approaches to the subject, but which in their own way are invaluable in understanding Marketing as a discipline.
Marketing 4.0: Philip Kotler helps make the transition to digital
World Without Mind: What is the impact of high technology on people's daily lives?
Running to Win, the inspiring autobiography of the founder of Nike
Basic Marketing Concepts: The Market
A market exists when a group of consumers (whether individuals or companies) who have a need to satisfy also have sufficient economic capacity to buy what they need.
Within the market, there is the potential market , formed by all those consumers who could satisfy their needs with the product offered by the company, if the appropriate marketing strategies are used.
Basic Marketing Concepts: Market Research
A market study is an investigation carried out, generally by the marketing department of a company, which aims to determine the needs of the population by studying various variables, such as purchasing habits or elements that influence consumers , in order to create or modify products that adapt to their needs and desires .
Basic Marketing Concepts: The Marketing Mix
The marketing mix is the basic instruments that the company has to carry out an effective marketing strategy, so they are variable and the company can modify them to a great extent.
It consists of the product, price, promotion and distribution . Normally, each of the variables is decided after carrying out a market study .
Marketing Basics: Consumer Needs
Needs are created by the absence of a basic good or service common to all human beings. They are physiological or psychological needs, such as the need to eat or feel safe, which are innate to human beings.
Marketing Basics: Consumer Desires
Desires are the way of expressing the will to satisfy a need, according to each person's personal circumstances and which are not applicable to all human beings .
For example, someone living in an Amazonian tribe will have a different desire for clothes or food than someone living in a large European city.
Basically companies do 2 things:
Design a product – good or service
They market the product – good or service
In turn, the consumer always seeks to satisfy a need when purchasing a product, good or service .
It is therefore the role of marketing not only to understand, but also to assimilate and deliver the necessary information to each individual, helping to solve the problems of the target audience and convert the need into a purchase of a certain product or service.
THE BOOK MARKETING 4.0 IS AVAILABLE AT:
AMAZON BRAZIL
FNAC PORTUGAL
AMAZON INTERNATIONAL
CULTURA BOOKSTOR
CHECK OUT THE BOOK MINDLESS WORLD BY FRANKLIN FOER IN ONLINE BOOKSTORES:
FNAC PORTUGAL
AMAZON BRAZIL
CHECK OUT THE BOOK RUN TO WIN / THE MARK OF VICTORY IN ONLINE BOOKSTORES
AMAZON BRAZIL
FNAC PORTUGAL
CULTURA BOOKSTORE
HAIL