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Reinventing tourism: Mobile messaging as a key ally

Posted: Sat Dec 07, 2024 9:31 am
by zihadhosenjm06
In an increasingly connected world, tourism companies are constantly looking for innovative ways to stand out from the competition and meet the changing demands of travelers. In this context, mobile messaging emerges as a strong ally, offering companies the ability to connect directly with their customers, in real time and through the channels they use every day.

From the effectiveness of SMS to the dynamism of RCS , WhatsApp and chatbots , discover how messaging channels are reinventing the tourism sector and mobile messaging is positioned as a key piece.

Information at your fingertips with SMS and RCS
One way to deliver an improved experience is to reduce uncertainty and allow customers to feel safe during their journey . Companies use messaging channels such as SMS or RCS to send timely, real-time information that is easy to access for customers.

The ability to receive a message via these channels without the need for an internet connection makes travellers prefer them over other channels. Concise messages about gate changes, flight delays or purchase confirmations are some examples of messages that help increase customer satisfaction.

Some airlines and train companies, for example, offer customers the option of receiving updates or information about their journey via SMS or RCS from the moment they purchase a ticket. This option is accepted by almost 100%, due to its convenience and ease of reading.

Once you have consented to send communication through the cayman islands whatsapp number data 5 million , you can send reminders or recommendations via SMS to create memorable travel experiences. Who doesn't like receiving an SMS that includes a discount coupon or a reminder to check in right away?


24/7 availability with chatbots
Accompanying travelers throughout their journey has become a priority . A task that would be impossible without the help of a virtual assistant .

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Businesses are leveraging chatbots to provide instant answers on the digital channels customers use most , such as social media or WhatsApp . These virtual assistants are capable of handling both common queries and more complex tasks. For example, they can manage reservations, provide travel information, or even assist with check-in.

The great success of this implementation is that the customer is served through the channel of their choice, without friction and immediately . Travelers no longer have to wait long hours behind the phone to speak to an available agent. Without a doubt, a great strategy to improve the shopping experience.

Changes and extra purchases by WhatsApp
End-to-end purchasing of tickets or reservations is also possible within WhatsApp. In addition, the channel is highly effective for offering complementary services and managing changes or reservations. Customers can easily add additional services , such as airport transfers or tourist activities, with just one click, allowing businesses to maximize the value of each purchase.

Reminders about unfinished reservations or purchases also work via WhatsApp. It is possible to automate the sending of this type of message with the help of a broadcast that reminds the customer about their pending purchase .


A new opportunity for tourism
The travel industry is constantly evolving. Driven by changing traveler demands, technological innovation, and global events, companies that quickly adapt to these new needs will be the ones that stand out from the competition. Mobile messaging and the use of mobile phones is growing in popularity , so effective communication through the right channels is a big win .