In order to avoid getting involved in these types of controversies, it is necessary to start by choosing the most suitable prescriber for the brand. This involves carefully analysing who your target audience is, where you want to expand it, what values are associated with your brand, how you transmit them, and ultimately, who best fits all these issues.
No matter how many followers she has and how popular she is on her social profiles, it doesn't make sense to make Dulceida an ambassador for a brand that sells baby food. In addition, it list of czech republic consumer email must be taken into account that it is not always more profitable to have the influencer who has the most followers in general , but in many cases it will be more effective to associate with micro-influencers (10,000 and 100,000 followers) who are linked to the brand's sector and who really identify with the product.
How do I get my collaboration accepted?
Nowadays, influencers have so many offers at their disposal that it is not enough to offer a deal that is profitable for them financially, but they must also perceive that the collaboration will improve their brand image.
You should not skimp on details or attention. It is necessary to make them feel special and unique from the beginning to the end of the business relationship . Remember that the brand needs them almost as much or more than they need the brand to connect directly with their target audience. If the experience has been satisfactory and they really feel identified with the products or services, it is very likely that they will continue to recommend them once the agreement is over.
How to close the terms of the agreement?
Once the brand's soul mate has been found and the collaboration has been accepted, it is necessary to clearly define the conditions of the agreement : what the influencer must do and what compensation they will receive in return.
