How to prospect Digital Marketing clients
Posted: Sat Dec 07, 2024 9:55 am
To make your company stand out in the area and attract more customers, you must invest in Digital Marketing. Learn more!
Barbara Georgiane
Mar 6, 22 | 8 min read
how to prospect digital marketing clients
Reading time: 6 minutes
Your company can miss out on huge business opportunities derived from website visitors. How about exploring these possibilities and achieving amazing results by knowing how to prospect Digital Marketing clients ? Here you will learn everything you need.
Attracting customers' attention to your business has never been easier or cheaper. You might be thinking we've gone crazy, but don't be so quick to judge us.
Imagine the following situation: you are walking down the street on your way home from work and suddenly you see a group of people talking, laughing and looking at something that you cannot see. Drawn by curiosity, you approach to see what is causing all the commotion.
Now think of this group of people as a social trinidad and tobago email address network, you are now a set of bytes within the Internet —as if you were Wreck-It Ralph, from the Disney movie—; and you are struck by the fact that many people have commented on it and, moreover, some even invited you to chat with them on social media.
This is what is happening today. People are concentrated in different media and segmented by their motivations and interests. You can already sense where we are going with all this conversation, right?
Since most people congregate in virtual locations, you just need to find out which one has the largest concentration of your target audience and make your presence felt there as well.
After that, all actions will be focused on connecting with those users, in order to provide them with a great experience with your brand. That's it, your company is in the game!
Do you want to know more about this topic? Stay with us and learn how to prospect Digital Marketing clients !
What is the concept of Digital Marketing?
What is the first commandment of Digital Marketing?
How to understand and segment your audience?
How to invest in digital strategies?
How to implement digital marketing in your company?
How can Rock Content help your business?
What is the concept of Digital Marketing?
As its name suggests, Digital Marketing is marketing strategies executed online, that is, on the Internet.
These strategies only work in the web environment. Through them, it is possible to attract business opportunities, create connections and give identity to your company.
What is the first commandment of Digital Marketing?
Right audience. Known in the marketing world as a persona . Also known as a “buyer persona,” created by a company, the purpose of this persona is to characterize the ideal customer to consume a business’s products or services, so that their needs can be met.
She is fictional, but she has a name, behavioral traits, motivations, is from a certain geography, and has specific pains and desires.
An example: Carla is 38 years old, married, and has 3 children. She works at a department store where she is a manager. She attends graduate school twice a week in the evenings and the other days she is dedicated to caring for her children and husband. Carla hopes that with this graduate degree she will be able to transition her career to a more peaceful life.
If a company sells women's orthopedic shoes, its target audience will be women who work outside the home, mostly on foot, between the ages of 30 and 50, and who spend a lot of time traveling from one place to another.
Do you notice the difference between personas and target audiences? Personas are specific and have context. Target audiences are generic. Digital strategies investigate consumer behaviors to meet their needs.
How to understand and segment your audience?
According to research by GlobalWebIndex , the Philippines is the country where people spend the longest time browsing social networks with a total of approximately 241 minutes per day, while Brazil and Colombia are within this podium with 225 and 216 minutes, respectively.
Argentina and Mexico have an average of 207 and 190 minutes, which represents fifth and eighth place.
Now, how is this information relevant to Digital Marketing? With so many people in the online world, it is possible to build an audience and establish authority in your company’s industry.
What you will need to do is find out which specific social network your person is on, which one they search for information on, and how they behave online.
Barbara Georgiane
Mar 6, 22 | 8 min read
how to prospect digital marketing clients
Reading time: 6 minutes
Your company can miss out on huge business opportunities derived from website visitors. How about exploring these possibilities and achieving amazing results by knowing how to prospect Digital Marketing clients ? Here you will learn everything you need.
Attracting customers' attention to your business has never been easier or cheaper. You might be thinking we've gone crazy, but don't be so quick to judge us.
Imagine the following situation: you are walking down the street on your way home from work and suddenly you see a group of people talking, laughing and looking at something that you cannot see. Drawn by curiosity, you approach to see what is causing all the commotion.
Now think of this group of people as a social trinidad and tobago email address network, you are now a set of bytes within the Internet —as if you were Wreck-It Ralph, from the Disney movie—; and you are struck by the fact that many people have commented on it and, moreover, some even invited you to chat with them on social media.
This is what is happening today. People are concentrated in different media and segmented by their motivations and interests. You can already sense where we are going with all this conversation, right?
Since most people congregate in virtual locations, you just need to find out which one has the largest concentration of your target audience and make your presence felt there as well.
After that, all actions will be focused on connecting with those users, in order to provide them with a great experience with your brand. That's it, your company is in the game!
Do you want to know more about this topic? Stay with us and learn how to prospect Digital Marketing clients !
What is the concept of Digital Marketing?
What is the first commandment of Digital Marketing?
How to understand and segment your audience?
How to invest in digital strategies?
How to implement digital marketing in your company?
How can Rock Content help your business?
What is the concept of Digital Marketing?
As its name suggests, Digital Marketing is marketing strategies executed online, that is, on the Internet.
These strategies only work in the web environment. Through them, it is possible to attract business opportunities, create connections and give identity to your company.
What is the first commandment of Digital Marketing?
Right audience. Known in the marketing world as a persona . Also known as a “buyer persona,” created by a company, the purpose of this persona is to characterize the ideal customer to consume a business’s products or services, so that their needs can be met.
She is fictional, but she has a name, behavioral traits, motivations, is from a certain geography, and has specific pains and desires.
An example: Carla is 38 years old, married, and has 3 children. She works at a department store where she is a manager. She attends graduate school twice a week in the evenings and the other days she is dedicated to caring for her children and husband. Carla hopes that with this graduate degree she will be able to transition her career to a more peaceful life.
If a company sells women's orthopedic shoes, its target audience will be women who work outside the home, mostly on foot, between the ages of 30 and 50, and who spend a lot of time traveling from one place to another.
Do you notice the difference between personas and target audiences? Personas are specific and have context. Target audiences are generic. Digital strategies investigate consumer behaviors to meet their needs.
How to understand and segment your audience?
According to research by GlobalWebIndex , the Philippines is the country where people spend the longest time browsing social networks with a total of approximately 241 minutes per day, while Brazil and Colombia are within this podium with 225 and 216 minutes, respectively.
Argentina and Mexico have an average of 207 and 190 minutes, which represents fifth and eighth place.
Now, how is this information relevant to Digital Marketing? With so many people in the online world, it is possible to build an audience and establish authority in your company’s industry.
What you will need to do is find out which specific social network your person is on, which one they search for information on, and how they behave online.