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Traditional email marketing vs. automated email marketing: what your company needs to know

Posted: Sat Dec 07, 2024 9:56 am
by Mitu962
Many people wonder what the difference is between traditional email marketing and automated email marketing.

Are they the same?

Typically, these same people want to know if their company is ready to make the switch from traditional to automated. In this blog, we will address the questions on this topic with their respective solutions.

Most of us understand how useful and vital email marketing is for advertising. However, frequently practicing automated email marketing could significantly improve the performance of the email marketing strategy you currently have. There are several distinctions between email marketing and the application of automation .

Any email provider will importance of telemarketing lists in business give you the ability to send mass emails and track your open rates. However, it is not scalable. On the other hand, with automated email marketing, you can access effective features like multiple campaigns, lead analysis, and scoring. These features are helpful in making your email marketing strategies much more effective.

If you rely solely on email marketing without automation, you will never meet your expectations. In fact, you probably already face a couple of obstacles, especially as you expand.

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What difficulties might you face if you only practice traditional email marketing?
It takes time
This means that an email provider is unable to automate or adjust to your campaigns. You have to do a lot of manual work to ensure that your target market receives the emails at the right time.