In the case of e-commerce sites like Amazon, there is a detailed schedule that indicates how much you will earn based on the type of product you have helped sell.
The problems in this case have to do with incomplete or useless records, or other actions that are poorly defined or susceptible to being manipulated or not measured properly, with budget expenditure without results.
4. CPV (cost per view) is what the advertiser will pay to the displayer of a video ad that has been viewed for a sufficient amount of time , as agreed. The scales here are varied, depending on the platforms or marketing companies.
For example, in the case of YouTube there are two types of pre-roll ads, called TrueView. The first can be skipped after five seconds, and the second cannot. In the first case, you will only be charged when the ad has been viewed within a minimum amount of time, and in the second, for the entire ad being viewed. This calculation also applies to the advertising videos that the platform inserts into search results. The resulting formula is this:
CPV = Total cost of the campaign / number of ad views
On YouTube we can find all types of campaigns , as there are also ads that are played during the video broadcast, superimposed so that they occupy a visible place for a few seconds, which will be paid for by CPM or CPC. And there are also displays with featured videos that are paid for by CPC, which incur the risks described above.
The big challenge in terms of videos is the percentage of completed views and minutes watched in relation to the total. In this respect, YouTube is far ahead of Facebook, for example, since in the first case, videos are ordered in searches precisely by minutes of playback and a viewing is only counted when at least 30 seconds have passed. In the case of Facebook, the playback is added to the 3, which makes video advertising on that
5. The CPD (cost per day) corresponds to czechia email list the ads that we can buy on the YouTube homepage , just below the navigation bar and occupying the entire width of the screen. Here there is no other option than paying for the number of days that we want to have that advertising active.
Inbound marketing as a solution
Given the above data, it is more than likely that digital advertising is not the best alternative to promote your business and achieve your goals. You are faced with problems of fraud, questionable metrics, dispersion, costs that do not correspond to results and third-party actions that can render your efforts useless.
That's why inbound marketing offers you options that are more focused on results, measurable, creative and respectful of the users you want to reach. We invite you to discover them.
Want to know more?
s an unquestionable reality within the reach of any retail store. Selling a skirt, a jar of honey or a hard drive online is (apparently) easy. But selling products that need to be explained, with few potential customers and whose purchase requires a lot of analysis, is not. So, how can complex products be sold over the Internet? Let's take a look.
