Marketing Automation: Promotion and Tracking

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Mitu962
Posts: 22
Joined: Sat Dec 07, 2024 7:51 am

Marketing Automation: Promotion and Tracking

Post by Mitu962 »

If you are using an email marketing service, it is because you are promoting something.

This could be a newsletter, your latest blog post, updates about your nonprofit business, and/or information about products or services you offer.

The good news list of iceland phone numbers is that email marketing is the perfect tool to advertise, promote, and/or keep your circle up to date with everything. The trick is to send the right email to the right person at the right time. With good marketing automation and Pro Automations , you can do just that!

Let’s say you’re involved with a local nonprofit and you’re asked to create a fundraising campaign. It would be great if you could send out an email and have the donations flowing in so that you never had to do another fundraiser, right? Well, while anything is possible… it’s unlikely that just one email will do the job.

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When running a fundraiser or any promotion, you should cast a wide net across as many channels as possible and with multiple messages. This isn’t because your subscribers and followers don’t care about your cause or promotion, but because you might catch them at a bad time or because the way the message was presented didn’t relate to them. That’s why it’s important to reach your audience across as many channels as possible and with different messages. Create a list of compelling reasons why your subscribers can relate and then promote it across multiple mediums following a cohesive story.

Let's take a look at one of the most successful fundraising campaigns: the Obama campaigns .

During their two terms in office, the Obama administration was able to raise $1.4 trillion through the use of email and social media as their primary promotional channels. This was no accident or lucky viral stunt. This was the result of hard work and planning. From customized landing pages to intriguing, action-based subject lines, they created a recipe for success by testing everything they did and finding ways to engage with their donors.
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