For some time now, the B2B business model — Business-to-Business — has been gaining strength, especially in the field of e-commerce.
Below, we invite you to learn what B2B is, its benefits and some useful tools for its application in small and medium-sized enterprises ( SMEs ).
What is B2B?
B2B is a business model that consists of services that australia whatsapp number data one company provides to another with the aim of improving sales of the products and goods it offers. In other words, a commercial transaction between companies.
Unlike business -to-consumer (B2C), whose actions are directed toward the end customer, B2B is directed toward the supplier of goods or the middle part of the marketing chain, which is of paramount importance when it comes to guaranteeing the effectiveness of a business.
An example of a B2B business is a provider of web content for other companies—whether through blog posts, social networks or websites—that seeks to position brands through the Internet.
Today, there is a great opportunity for companies to strengthen their business with this model due to the ease of access to information, the possibility of carrying out administrative processes through multiple platforms and effective communication through different channels with other members of the supply chain.
