Azulejos Peña was founded in 1959 by Fernando Peña. From its origins, the family character and tradition of Castellón ceramics can be seen. They are specialists in ceramics, sanitary ware, tiles, flooring and cladding. They have more than 200 employees and several showrooms in Madrid.
The client is india phone number list very versatile: architects, interior designers and decorators, construction companies and also the end customer. Its success has been based on adapting to the requirements of its clients, together with an expansion of its range of products and exhibitions.
OBJECTIVE OF DOING EMAIL MARKETING
According to Daniela Gallardo, Head of Digital Strategy, starting to do email marketing arose from the need to manage a database with a tool that was easy to use and that allowed her to clearly see what was happening. And, above all, to make efficient use of her time.
STRATEGY
The idea is not to send a lot of emails, but to get into the client's routine so that they get used to reading your communications naturally.
They send all kinds of communications, but what they like most are communications about the company: if they open a new showroom, hold an event at their facilities... They are more related to branding than direct sales.
They always seek simplicity in the message and usually add only two or three links, so that the reader does not get lost with so much information, along with impeccable care of the image.
