What are cookies?

[suchonak.a.ni.z]

The tracking cookie is slowly starting to crumble, and the end result is that marketers are going to find themselves in a difficult situation. Cookies are the most widespread source for tracking consumer behavior and collecting user data, and are used by virtually all AdTech platforms. Google has announced it will ban third-party cookies in Chrome. It's been a long time coming, but it's time to stop.

A cookie is a small text file used to store user-specific data. For chinese thailand data example, when you log in to Amazon and choose to stay logged in. Your browser does this by storing a cookie so websites like Amazon can learn about your preferences and interact with you accordingly.

Cookies have several uses, but the topic at hand is the storage of preferences in the form of marketing data. This allows websites to show relevant ads to visitors. So, for anyone who isn't a marketer, this is why you're getting ads on your Facebook page—not because someone's listening to you. Well, maybe.