The course is a veritable treasure trove of knowledge about landing pages, their creation, components, and how to use them in marketing campaigns and improve conversion rates. It also details common mistakes that can ruin conversion rates.
Start of the course
A quarter, consisting of a few lessons, is devoted chinese overseas europe data entirely to optimization, although the topic is also covered in lessons on using landing pages and leveraging them in advertising campaigns. The most relevant topics in the syllabus are:
write compelling landing page copy,
build a high-converting form,
optimize landing pages after publication,
monitoring results and formulating hypotheses,
checking and improving page speed,
making landing pages lighter and better looking,
using A/B testing,
tracking and analyzing visitor behavior,
road traffic,
lead nurturing.
Duration: 2 days
7. HubSpot Academy Email Marketing Course
Another free conversion rate optimization course is from HubSpot. Conversion in email marketing refers to the moment a recipient takes a desired action, such as making a purchase or subscribing to a service, as a result of an email campaign.
Conversion rate optimization in this field ensures that your marketing strategy is reaching a broad audience and compelling them to take action, thereby maximizing ROI.
This CRO course includes 9 lessons, 31 videos, and 9 quizzes on the points listed below:
principles of email marketing strategy,
the importance of segmentation and contact management,
permits and deliverability,
customization and automation,
role of text and design,
encourage actions to convert visitors,
design relevant A/B tests and draw conclusions.
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