Opt-in landing page: generate leads with a form

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Bloomreach offers a wide range of customer journey personalization tools. Its resource library on this topic is quite extensive, including reports like the one below.

While the title “AI in E-Commerce Fashion” sounds intriguing in itself, it might be beneficial to elaborate a bit more with some copy or enrich it with one or two relevant images to improve the UX.

What works well is limiting the top bar menu to a CTA button so website visitors aren't distracted on their way to conversion.

On the other hand, the bottom-of-the-fold section student data seems somewhat… unfinished. It's a perfect place to give customers a voice. Their reviews and/or testimonials provide social proof powerful enough to persuade visitors who aren't yet familiar with the company.

Social proof in trust badges on the opt-in landing page
9. CrashPlan
CrashPlan is a data resilience platform that offers professional security solutions for the online business community.

They rely on the white paper as a lead magnet. The headline is informative and clarifies the value of the article offered. It's well developed in the following text. Each bullet point addresses a key pain point, and each can effectively speak to another potential customer.

opt-in form on the lead generation landing page

A 30-minute webcast featuring experts on data resilience is the best introduction to the topic for newcomers and also an additional lead magnet.

One thing to improve: there's a lot of empty space on the right, which looks a bit odd (except on mobile devices). It's also a missed opportunity to include more elements that drive users to conversion, such as reviews or other social proof.

opt-in landing page with blue call to action
10. Justworks
Finally, Justworks, a growing HR technology brand.

Their landing page is superb in almost every way. It has a compelling headline, a clear call to action, well-chosen images, and a short, single-field form.

Surprisingly, they forgo lead magnets. Instead, they offer plenty of social proof to showcase their product in the best possible light. Take a look, for example, at this vital logo section:

logo section on the opt-in landing page
Is there anything we can do to increase opt-in rates? This landing page is so excellent that we can leave this question unanswered.