Optimize time
In business presentations, time is money and it is better to be brief . You have to make the most of each slide.
Try to focus on what is important and what your customer wants to hear: the advantages your product can offer them and how you can help them improve their business through your products or services.
It is important to know what our client's needs are and to convey to them the possibility of improving their business through our company. Imagine that you sell shoes. If the sole is made of rubber, that is not important in itself, what is important is that they have thermal insulation and cushioning.
Throughout the meeting you should make denmark email list your client visualize themselves with the product or service , especially in the future. Everything they have achieved thanks to your collaboration and the great added value it represents for their company. To do this, use communication material, presentations, catalogues, images...
Decision making
Another crucial issue, especially in B2B markets , is knowing very well who the people involved in the purchasing process are and what motivation each one has . For example, in a company of a certain size, it is normal for the decision on certain products to be made by the technical area, which is the one that uses them, and the purchasing area is the one that decides the price.
People tend to think that purchasing only wants to lower prices, when in fact their goal is to reduce suppliers. It is important that you take this into account and use it to your advantage.
