purchases. But how do you stand out?

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You can share the gift guide on social media in different ways. The feed on Instagram, Facebook and Pinterest are the ideal place to share your gift guide. Use creative images to stand out and attract attention. By the way, video can play a big role in this. According to a study by Wyzol, 84% of customers prefer to watch a video to learn more about a product.

Pro tip: Cut your content into multiple Instagram posts and create an Instagram guide . This is how you create the ultimate gift guide!

Use it as a talking point in an IGTV or Instagram live session. Invite relevant influencers or shopping experts to talk about the products in your gift guide or share your guide on Instagram Stories, including a swipe-up/link sticker to make the purchase process easier.

5. Use engaging content
According to M2Media 's forecast, in 2021, products will become the heroes of the campaign and discounts will be the main trigger for spontaneous

Use persuasive copy in your advertisements by writing them in a persuasive and convincing manner.
Make your content fun and engaging by incorporating interactions. For example, add a countdown sticker to your stories, use the shoppable stickers and the swipe-up or link sticker.
Combine organic and paid content and make them match. This way you are recognizable to the consumer.
In addition to your standard hashtags, use hashtags related to Black Friday to attract users who are specifically looking for the best deals. Such as: #blackfriday #cybermonday #discount #blackfridayoffer #blackfriday2021 #blackfridayNL.
Do things a little differently than the rest by, for example, promoting a different deal every hour, whatsapp number list offering a free product with every purchase or using an influencer to promote your brand.
Do what suits your brand
Black Friday is not equally interesting for every brand and some brands choose not to participate in the madness at all.
For example, do you not sell any products, or do you choose not to participate from another point of view? Then it can be interesting to scale down your campaigns or sometimes switch them off completely to avoid high costs.

Key takeaways for social media during Black Friday 2021
Here are the key takeaways for you to successfully use social media in 2021:

Start your campaign early and make sure your target audience knows that there will be Black Friday deals. For example, collect email addresses in advance, so that you can be sure that you reach your target audience during the days themselves.
Don't start your discount campaign too late. Many retailers start a few days before Black Friday. The later you start, the greater the chance that the consumer's money has already been spent elsewhere.
Buy your reach & frequency campaign on time!
Use shoppable content with Instashops, so your target audience can easily purchase the products. You can also use dynamic product ads.
Give your target audience a helping hand by inspiring them with suitable gift guides that showcase your products. And share these in various ways on your channels such as stories and guides. Or use them as a topic of conversation in a live video.
Discount remains the most important trigger for a spontaneous purchase. Use catchy content and make sure you stand out from all the other Black