Maximizing conversions within budget

[rabhasan018542]

Situation : The company is engaged in dry cleaning of clothes. Contextual advertising has been running for 2 years already and there is an understanding of the conversion rate of pages and the cost of a lead. A new service has appeared - mobile dry cleaning of carpets and furniture. It is necessary to launch contextual advertising in order to: a) evaluate the effectiveness of the landing page; b) see how much the cost of a lead for the new service will differ from the average. The amount allocated for the campaign is 25,000 rubles.

Objective : to attract maximum targeted traffic for the allocated money.

Solution : Using the Click.ru media amazon database planning tool, we collect keywords related to carpet and furniture dry cleaning services. We forecast advertising costs. We compare the forecasted budget with the actual one. We use the budget adjustment option to optimally distribute the budget between keywords.

We have collected 147 keywords in the media plan. The estimated budget is 17,842.26 rubles.



A company can spend 25,000 rubles on advertising. But the advertiser does not know how to distribute the money between keywords. Click.ru has an option for this - adjusting rates to the budget.



At the bottom of the media plan, click the "Adjust to budget" button. In the settings window, specify the budget - 25,000 rubles.