You can use a common

[tasmih1234]

But the problem with all online businesses is that there are leading indicators. This means you may not see the sales and revenue growth resulting from scaling for a few months. You want to make informed decisions about when and how much to scale. To do this, you need to make decisions based on immediate actions (a conversion to a sale) and a leading indicator (such as the number of email subscribers and their likelihood of purchasing later). How to Determine the Value of Each of Your Ecommerce Email Subscribers: The Basics Alright, now the fun begins.

We need to determine the value of each of your e-commerce subscribers. Here's the quick formula to do that: Monthly revenue from email as a channel divided by number of email subscribers = gross monthly revenue phone number library per email subscriber. This is the best place to start. Here, you need to make sure you've set up GA (or another analytics platform) to track the number of purchases that come from your email clicks. This should be easy to do by including a specific UTM in each of your emails. UTM across all your ecommerce email marketing campaigns.

You can also dig deeper and have different UTMs for different campaigns and group them together. Source: SendX tracking URL Ideally, you can combine the overall revenue generated by your email subscribers with the actual average order values ​​(AOVs) of the purchases made by your email subscribers. This will give you the most accurate view and allow you to make further adjustments in the future. Let’s take an example… Jim's Online Flowers sells an average of $30,000 per month online. Jim sees an average of $15,000 per month coming from his e-commerce email marketing efforts.