Longform: What is long-form journalism and how does it work?
Posted: Sat Dec 07, 2024 10:40 am
In our post, you will find plenty of information about longform content, its concept, reasons behind its use to obtain a better position in organic results, and a complete guide to creating top-quality articles. Learn more about this topic with Rock Content!
Melina Pereda
Jan 13, 22 | 8 min read
longform
Reading time: 6 minutes
For a long time, very short, highly objective posts have dominated corporate blogs, however, this landscape has changed and today we need to pay attention to long-form journalism: longform content.
Given the importance of longform turkey email address publications for the good performance of the Content Marketing strategy , we decided to create a publication focused on the essence of the concept, as well as its main objectives and benefits.
In addition to this information, in the last paragraph we provide you with a detailed guide on the most efficient measures to create top-quality long-form content.
Are you excited to learn more about this topic?
So, don't stop!
Longform journalism: Understand the concept
Reasons why we should invest in this type of content
The perfect guide to creating the best long-form content
Longform journalism: Understand the concept
Digital transformation has impacted the dynamics of many professions, including journalism .
Following the emergence of digital channels such as social networks, blogs and websites , journalists and communicators have had to modify the way they approach and deliver their message to their audience.
Until recently, to improve their position in organic search engine results, companies needed to feed their blogs with concise, objective content with a limited number of words, following Jakob Nielsen's inverted pyramid model.
Nowadays, we see that the effectiveness of short content is not a rule, so it depends largely on the correct structuring of a brand's digital strategy, even mixing other types of publications such as long-form content. But, at the end of the day, what does it consist of?
We define long-form content as posts that are data-driven and constructed to address topics in depth and comprehensively.
In terms of language, these contents include longer texts and detailed subtopics, as well as multimedia resources such as photographs, videos, audios and infographics.
In fact, the relevance of longform content debunks the idea that only the most objective content has a place in organic searches.
This is because there is demand for this type of content . However, in addition to being guided by organic traffic derived from existing audiences, it is essential for companies to feed their target audience with content that stimulates and increases the consumption of long-form content.
For example, you can create short blog posts with enough information to make the user curious and interested about a certain topic and, therefore, want to delve deeper and learn more details.
You can also encourage the consumption of this type of content by including multimedia resources that effectively attract the attention of Internet users , such as videos, self-explanatory images, and other useful tools.
Therefore, the combination of new technologies and journalism can bring excellent results in your Digital Marketing practices.
In this sense, beyond ensuring that your target finds an explanation about certain topics, you open up space for the provision of in-depth, sensitive and highly relevant information for their learning process.
Objectives of longform content
As we said before, long-form content should be more comprehensive, addressing the central topic from a deeper perspective and attentive to the information demand of potential readers.
For this, longform content must have a minimum number of words, however, how long must an article be to be considered longform?
In fact, this is an aspect that generates a lot of discussion. Some say that starting from 800 words, while other professionals point out that to configure a longform, the text must have at least 1500 words. And does this really matter?
First of all, it is worth noting that there is no ideal or magic number, so the success of a content depends largely on whether it can meet the objectives of our content strategy.
Melina Pereda
Jan 13, 22 | 8 min read
longform
Reading time: 6 minutes
For a long time, very short, highly objective posts have dominated corporate blogs, however, this landscape has changed and today we need to pay attention to long-form journalism: longform content.
Given the importance of longform turkey email address publications for the good performance of the Content Marketing strategy , we decided to create a publication focused on the essence of the concept, as well as its main objectives and benefits.
In addition to this information, in the last paragraph we provide you with a detailed guide on the most efficient measures to create top-quality long-form content.
Are you excited to learn more about this topic?
So, don't stop!
Longform journalism: Understand the concept
Reasons why we should invest in this type of content
The perfect guide to creating the best long-form content
Longform journalism: Understand the concept
Digital transformation has impacted the dynamics of many professions, including journalism .
Following the emergence of digital channels such as social networks, blogs and websites , journalists and communicators have had to modify the way they approach and deliver their message to their audience.
Until recently, to improve their position in organic search engine results, companies needed to feed their blogs with concise, objective content with a limited number of words, following Jakob Nielsen's inverted pyramid model.
Nowadays, we see that the effectiveness of short content is not a rule, so it depends largely on the correct structuring of a brand's digital strategy, even mixing other types of publications such as long-form content. But, at the end of the day, what does it consist of?
We define long-form content as posts that are data-driven and constructed to address topics in depth and comprehensively.
In terms of language, these contents include longer texts and detailed subtopics, as well as multimedia resources such as photographs, videos, audios and infographics.
In fact, the relevance of longform content debunks the idea that only the most objective content has a place in organic searches.
This is because there is demand for this type of content . However, in addition to being guided by organic traffic derived from existing audiences, it is essential for companies to feed their target audience with content that stimulates and increases the consumption of long-form content.
For example, you can create short blog posts with enough information to make the user curious and interested about a certain topic and, therefore, want to delve deeper and learn more details.
You can also encourage the consumption of this type of content by including multimedia resources that effectively attract the attention of Internet users , such as videos, self-explanatory images, and other useful tools.
Therefore, the combination of new technologies and journalism can bring excellent results in your Digital Marketing practices.
In this sense, beyond ensuring that your target finds an explanation about certain topics, you open up space for the provision of in-depth, sensitive and highly relevant information for their learning process.
Objectives of longform content
As we said before, long-form content should be more comprehensive, addressing the central topic from a deeper perspective and attentive to the information demand of potential readers.
For this, longform content must have a minimum number of words, however, how long must an article be to be considered longform?
In fact, this is an aspect that generates a lot of discussion. Some say that starting from 800 words, while other professionals point out that to configure a longform, the text must have at least 1500 words. And does this really matter?
First of all, it is worth noting that there is no ideal or magic number, so the success of a content depends largely on whether it can meet the objectives of our content strategy.