Why is Brand Awareness important
Posted: Sat Apr 05, 2025 6:04 am
Apple and its successful Brand Awareness
Want an example of successful Brand Awareness? Apple. The world's largest smartphone technology company no longer needs to innovate, even though this is the main pillar that supports its products. The brand transcends the product, and today we see people stopping buying a latest-generation Samsung in favor of an iPhone, even an older one, for the same price.
The brand's marketing and brand awareness have been so well-crafted that since 2020, with the launch of its iPhone 11, chargers for its products (including tablets and smartwatches) have been sold separately, and for a considerable price. Has the brand stopped selling because of this? Of course not, on the contrary, its sales continue to grow even in the midst of the international crisis.
And why is Brand Awareness important? For a number phone number list of reasons that we have already mentioned, but mainly because of the visibility that your brand has. Below, we have separated three points that we consider as the basis for the importance of Brand Awareness in a brand:
Increased sales
Understanding how your company is viewed by the public helps you improve negative aspects and optimize aspects that are already seen as positive. The result? An increase in the number of sales, as the problems reported have been resolved, and the chance of new consumers arriving is very high.
The result of Brand Awareness with good metrics indicates that the brand's positioning in the sector in which it operates is positive. Therefore, over time and with its differentials, the brand begins to be remembered for its strength, and no longer for the product it sells, as is the case with Apple.
If we talk about electric cars, which company comes to mind? Tesla, for sure. This is brand positioning, which is only possible after a lot of study and changes thanks to Brand Awareness.
Increased credibility
Do you understand how everything is a cascade of good consequences? The more your company moves away from the product and starts selling under its own name, the greater the brand's credibility and positioning in the market will be. Again, the results improve due to the image that has been built and maintained by the company.
Want an example of successful Brand Awareness? Apple. The world's largest smartphone technology company no longer needs to innovate, even though this is the main pillar that supports its products. The brand transcends the product, and today we see people stopping buying a latest-generation Samsung in favor of an iPhone, even an older one, for the same price.
The brand's marketing and brand awareness have been so well-crafted that since 2020, with the launch of its iPhone 11, chargers for its products (including tablets and smartwatches) have been sold separately, and for a considerable price. Has the brand stopped selling because of this? Of course not, on the contrary, its sales continue to grow even in the midst of the international crisis.
And why is Brand Awareness important? For a number phone number list of reasons that we have already mentioned, but mainly because of the visibility that your brand has. Below, we have separated three points that we consider as the basis for the importance of Brand Awareness in a brand:
Increased sales
Understanding how your company is viewed by the public helps you improve negative aspects and optimize aspects that are already seen as positive. The result? An increase in the number of sales, as the problems reported have been resolved, and the chance of new consumers arriving is very high.
The result of Brand Awareness with good metrics indicates that the brand's positioning in the sector in which it operates is positive. Therefore, over time and with its differentials, the brand begins to be remembered for its strength, and no longer for the product it sells, as is the case with Apple.
If we talk about electric cars, which company comes to mind? Tesla, for sure. This is brand positioning, which is only possible after a lot of study and changes thanks to Brand Awareness.
Increased credibility
Do you understand how everything is a cascade of good consequences? The more your company moves away from the product and starts selling under its own name, the greater the brand's credibility and positioning in the market will be. Again, the results improve due to the image that has been built and maintained by the company.