Content Marketing Formats – Designing Content Optimally
Posted: Sun Apr 06, 2025 4:47 am
Content Marketing is currently experiencing a real hype. There are good reasons for this: Simple ads have long since lost their appeal. Intrusive banners and pop-ups are simply clicked away by the majority of users. Many users have even installed a so-called ad blocker in their browsers.
These reliably prevent the ads from appearing, which can become quite annoying over time. Content marketing offers many advantages for potential customers and is therefore very promising. Advertisers also have numerous interesting content marketing formats to choose from. Learn what they are and how to best use them in this article!
What content marketing formats are there?
Text and images remain the most important content formats. However, new formats are ig data constantly emerging and slowly but surely gaining in importance. These include:
Content marketing content formats
Essentially, any content that can be delivered online now falls under the category of content formats. Social media content formats are also worth mentioning. These can be just as diverse as purely web-based formats. However, which content is best suited depends on numerous factors. First, however, we should describe how the content marketing formats differ from one another. This will give you a better overview. This can help you make the right decision to advance your business.
Videos are becoming increasingly popular
Videos are a very popular content format. Potential customers enjoy watching short videos that inform them about a company or its products. Statistically, approximately 87 percent of all content marketing professionals now use videos as an important tool. More than half of all videos are viewed on mobile devices. Users often use this option on the bus or train to catch up on specific topics.
Content marketing video shoot
If you also want to produce videos for your marketing goals, you should keep a few things in mind. Approximately 75 percent of all videos are played without sound. Therefore, it's a good idea to create them with subtitles. Furthermore, an image video should be no longer than 30 seconds. The branding should be recognizable in the first five seconds. If users want more information, you should create more specific videos for your products, which can also be a bit longer.
YouTube marketing is therefore particularly interesting and promising for Industry 4.0. If you run a YouTube channel, you can continually present new videos to your prospects or customers. The advantage is that content marketing in the form of videos is lucrative not only in the B2C (business-to-customer) sector, but also in the B2B sector. Many managers also use videos to find out about companies that might be suitable for close collaboration.
These reliably prevent the ads from appearing, which can become quite annoying over time. Content marketing offers many advantages for potential customers and is therefore very promising. Advertisers also have numerous interesting content marketing formats to choose from. Learn what they are and how to best use them in this article!
What content marketing formats are there?
Text and images remain the most important content formats. However, new formats are ig data constantly emerging and slowly but surely gaining in importance. These include:
Content marketing content formats
Essentially, any content that can be delivered online now falls under the category of content formats. Social media content formats are also worth mentioning. These can be just as diverse as purely web-based formats. However, which content is best suited depends on numerous factors. First, however, we should describe how the content marketing formats differ from one another. This will give you a better overview. This can help you make the right decision to advance your business.
Videos are becoming increasingly popular
Videos are a very popular content format. Potential customers enjoy watching short videos that inform them about a company or its products. Statistically, approximately 87 percent of all content marketing professionals now use videos as an important tool. More than half of all videos are viewed on mobile devices. Users often use this option on the bus or train to catch up on specific topics.
Content marketing video shoot
If you also want to produce videos for your marketing goals, you should keep a few things in mind. Approximately 75 percent of all videos are played without sound. Therefore, it's a good idea to create them with subtitles. Furthermore, an image video should be no longer than 30 seconds. The branding should be recognizable in the first five seconds. If users want more information, you should create more specific videos for your products, which can also be a bit longer.
YouTube marketing is therefore particularly interesting and promising for Industry 4.0. If you run a YouTube channel, you can continually present new videos to your prospects or customers. The advantage is that content marketing in the form of videos is lucrative not only in the B2C (business-to-customer) sector, but also in the B2B sector. Many managers also use videos to find out about companies that might be suitable for close collaboration.