Google CEO Sundar Pichai recently addressed concerns about the impact of AI-powered search on website traffic. He downplayed these concerns , confirming that implementing AI into search results increases user engagement and clicks to websites. According to him, websites that lose traffic as a result of this implementation are labeled as "middle-of-the-road aggregators."
Pichai further emphasized the importance of advertising data website owners monitoring their analytics to properly assess the true impact of AI on their site traffic. This way, website owners can better understand how their sites are performing in response to changes in search algorithms and adjust their strategies accordingly.
These statements from Google's CEO demonstrate the company's positive view of implementing artificial intelligence into search and the importance of flexibility and adaptability for website owners in responding to these changes.
Google announced two new crawlers designed to download images and videos for research and development purposes
Google recently revealed details about two new crawlers that are focused on collecting image and video content for "research and development" purposes. These new crawlers are optimized for the specific needs of research and development in the field of multimedia content on the Internet. While Google's documentation for these new crawlers does not explicitly provide information, it is assumed that if publishers choose to block these crawlers, it will not affect the ranking of their websites in search results.
Google CEO addresses concerns about AI
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