Convert old leads in your database into active customers
Posted: Sun Apr 06, 2025 5:48 am
Once you've identified areas for improvement in your database management, discarded obsolete contacts, and standardized your contact classification parameters, it's time to reactivate your sales cycle.
The sales team will need to do a new round of screening, offering old contacts an exclusive offer, information about a new service, specific training on a product... In short, an offer that adds value to their company and reminds them that yours is still there.
There are multiple ways the sales team can deliver doctor data this offer to their contact, all of them digital, of course. The sales team may prefer face-to-face contact, however, digital contact is not synonymous with cold contact, especially in 2020 .
A personalized greeting for each contact, multimedia materials that support and add emotion to our offering... There are many ways to connect with our potential customers through a screen.
What are the benefits of this digital lead recovery strategy?
Building a solid database. With qualified leads, contacts genuinely interested in our product, so the marketing and sales teams can work on well-targeted campaigns and actions.
CRM integration. With a consistent database, we can now use this tool, which allows us to integrate databases with all our marketing actions and streamline workflows.
The sales team will need to do a new round of screening, offering old contacts an exclusive offer, information about a new service, specific training on a product... In short, an offer that adds value to their company and reminds them that yours is still there.
There are multiple ways the sales team can deliver doctor data this offer to their contact, all of them digital, of course. The sales team may prefer face-to-face contact, however, digital contact is not synonymous with cold contact, especially in 2020 .
A personalized greeting for each contact, multimedia materials that support and add emotion to our offering... There are many ways to connect with our potential customers through a screen.
What are the benefits of this digital lead recovery strategy?
Building a solid database. With qualified leads, contacts genuinely interested in our product, so the marketing and sales teams can work on well-targeted campaigns and actions.
CRM integration. With a consistent database, we can now use this tool, which allows us to integrate databases with all our marketing actions and streamline workflows.