Discover the benefits of Google Search and Display Network for your SME
Posted: Sun Apr 06, 2025 6:28 am
You may be wondering what the difference is between the Google Search and Display Networks and which option is best for your business. In this article, we'll explore the key differences and explain why EDELWEISS Digital GmbH, a certified Google Partner and expert for SMEs, is the ideal partner for your Google Ads campaigns.
Dividers in EDELWEISS colors for blog posts
The Google Search Network
The Google Search Network offers you the opportunity to target keywords that physician data potential customers use when searching for products or services. So, when someone searches for a specific term, your ad may appear at the top of the search results. This form of advertising is especially effective if you want to match user needs and intent .
Google Text Ads
The Google Display Network
In contrast, the Display Network is based on the placement of visual ads on various web pages. These ads can be presented in various formats, such as banners or videos. The Display Network is ideal for increasing awareness of your brand and staying top of mind with users.
Google Display Network Dividers in EDELWEISS colors for blog posts
While the Search Network aims to reach users in an active search phase , the Display Network allows you to target people who may not yet be actively searching for your products or services. Both networks have their advantages and can be optimally used depending on your individual goals and strategies.
To make the right decision for your business, it's important to clearly define your goals. For example, if you want to increase brand awareness, the Display Network might be a better choice. However, if you're specifically looking to generate sales or inquiries, the Search Network may be more effective.
EDELWEISS Digital is a certified Google Ads Partner
EDELWEISS Digital GmbH is your reliable partner when it comes to successfully running Google Ads. Our experts are professionally trained and certified to guarantee the highest quality in the planning, implementation, and optimization of your campaigns. As a Google Partner, we have the necessary expertise to achieve the best results for your company in both the search and display networks.
Conclusion
Overall, the Google Search Network and the Display Network offer different options for effectively reaching your target audiences. It's important to carefully analyze your business goals and needs to choose the right strategy. EDELWEISS Digital GmbH, an experienced and certified Google Partner, is here to help. Feel free to contact us to learn more about our services and how we can support your company with Google Ads.
Dividers in EDELWEISS colors for blog posts
The Google Search Network
The Google Search Network offers you the opportunity to target keywords that physician data potential customers use when searching for products or services. So, when someone searches for a specific term, your ad may appear at the top of the search results. This form of advertising is especially effective if you want to match user needs and intent .
Google Text Ads
The Google Display Network
In contrast, the Display Network is based on the placement of visual ads on various web pages. These ads can be presented in various formats, such as banners or videos. The Display Network is ideal for increasing awareness of your brand and staying top of mind with users.
Google Display Network Dividers in EDELWEISS colors for blog posts
While the Search Network aims to reach users in an active search phase , the Display Network allows you to target people who may not yet be actively searching for your products or services. Both networks have their advantages and can be optimally used depending on your individual goals and strategies.
To make the right decision for your business, it's important to clearly define your goals. For example, if you want to increase brand awareness, the Display Network might be a better choice. However, if you're specifically looking to generate sales or inquiries, the Search Network may be more effective.
EDELWEISS Digital is a certified Google Ads Partner
EDELWEISS Digital GmbH is your reliable partner when it comes to successfully running Google Ads. Our experts are professionally trained and certified to guarantee the highest quality in the planning, implementation, and optimization of your campaigns. As a Google Partner, we have the necessary expertise to achieve the best results for your company in both the search and display networks.
Conclusion
Overall, the Google Search Network and the Display Network offer different options for effectively reaching your target audiences. It's important to carefully analyze your business goals and needs to choose the right strategy. EDELWEISS Digital GmbH, an experienced and certified Google Partner, is here to help. Feel free to contact us to learn more about our services and how we can support your company with Google Ads.