Create unique landing pages for unique audiences
Posted: Sun Apr 06, 2025 6:38 am
This is not a recommendation to use a unique landing page for each keyword, but you may want to consider using dedicated pages if you have high-performing keywords with high traffic.
This high-relevance tactic can improve conversion rates by giving users a better impression of the page so they understand they are in the right place.
Remarketing vs. first-time visitors
However, if you're sending remarketing traffic to the car owner data same landing page as first-time visitors, you should reconsider what objections, barriers, or questions your visitors encountered when they first visited your site. How can you better reach them?
Can you offer a special incentive to encourage someone to take action? You can address these items on landing pages designed for retargeting audiences.
Segmentation by traffic source
Segmenting your landing pages by traffic source can further improve your results. This allows you to customize your page content, call to action, and even compliance with policies for each medium, such as Google Ads, Google Display, Facebook, etc.
Depending on the stage of the marketing funnel the customer is in, you can then adjust the call to action for the most appropriate stage.
This high-relevance tactic can improve conversion rates by giving users a better impression of the page so they understand they are in the right place.
Remarketing vs. first-time visitors
However, if you're sending remarketing traffic to the car owner data same landing page as first-time visitors, you should reconsider what objections, barriers, or questions your visitors encountered when they first visited your site. How can you better reach them?
Can you offer a special incentive to encourage someone to take action? You can address these items on landing pages designed for retargeting audiences.
Segmentation by traffic source
Segmenting your landing pages by traffic source can further improve your results. This allows you to customize your page content, call to action, and even compliance with policies for each medium, such as Google Ads, Google Display, Facebook, etc.
Depending on the stage of the marketing funnel the customer is in, you can then adjust the call to action for the most appropriate stage.