Get started with email marketing
Posted: Sun Apr 06, 2025 7:15 am
If you think it’s time to start email marketing, go for it. Email marketing has changed a lot since 1998, when Constant Contact introduced the first email marketing tool for small businesses. But what hasn’t changed is its effectiveness.
With its low initial cost and high return on fusion data investment (ROI), email marketing is still the best marketing investment any business can make. The hardest part is often figuring out how to get started with email marketing. The good news is that we’ve put together a bunch of strategies, tips, and tools to help you launch an email marketing campaign for your business.
Creating an email marketing strategy
When you ask yourself how to do email marketing , you're probably wondering what the logical first step is. You don't want to jump into anything without a plan, so the first step is to create an effective and sustainable email marketing strategy. To create an email marketing plan , you need to determine the following:
Audience: Who are you communicating with?
Message: What are your goals? What do you want to convey?
Objectives: Why are you sending email marketing messages?
With its low initial cost and high return on fusion data investment (ROI), email marketing is still the best marketing investment any business can make. The hardest part is often figuring out how to get started with email marketing. The good news is that we’ve put together a bunch of strategies, tips, and tools to help you launch an email marketing campaign for your business.
Creating an email marketing strategy
When you ask yourself how to do email marketing , you're probably wondering what the logical first step is. You don't want to jump into anything without a plan, so the first step is to create an effective and sustainable email marketing strategy. To create an email marketing plan , you need to determine the following:
Audience: Who are you communicating with?
Message: What are your goals? What do you want to convey?
Objectives: Why are you sending email marketing messages?