“A compliment that is sincere and correct in content can be given in various forms, in person and online,” says Hans Poortvliet, director of consultancy agency Waarderingsmanagement, initiator of the National Compliment Day and author of ' Het groot complimentenboek ' (aff.) together with Frank van Marwijk. According to Poortvliet, a compliment via e-mail, tweet or like requires very precise articulation of what you really want to say. Digitally, you simply have more limited tools at your disposal than in everyday life, where your voice and body language also play a role in communication. “You have to be very skilled in language to give a compliment online, where you can only express yourself textually: the message has to be powerful, correct in content and absolutely not open to multiple interpretations.”
A compliment that is sincere and substantively correct can be given in various forms, in person and online.
7 percent of communication is determined by words – a much telegram data more limited influence than voice (38%) and body language (55%). Online communication therefore makes expressing appreciation one-dimensional, Poortvliet warns. “Because what exactly does a like, smiley or thumbs up mean?”
Likes make you happy, but they also have a downside
The pros and cons of digital compliments are a prominent theme in discussions about online community building and online marketing , for example . According to the National Appreciation Survey, almost half (48%) of Dutch people are happy with a like or other positive reaction on social media. The opposite is also true: 18 percent are annoyed if a message only generates a few likes or reactions.
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