The breakthrough of livestreaming (for brands)
Posted: Sun Apr 06, 2025 8:25 am
Creativity within the frameworks
The focus on performance and analytics is irreversible. And yet creativity is and remains extremely important. Although it sounds like a paradox, creativity is becoming even more important than before. Ogilvy once said ' If it doesn't sell, it's not creative '. That's absolutely true, but this wisdom is just as powerful the other way around: ' If it's not creative, it won't sell! '. In order to perform on social media, you have to stand out as a brand, and that is not easy in the midst of the hustle and bustle and abundance of content that the user is exposed to. It is not without reason that networks such as Facebook and Twitter now appoint special creative teams that help brands to set up their content creatively within the framework of the possibilities.
2017 was the year that livestreaming really broke through within social country email list media. At least, on the user side. Brands have also discovered livestreaming, for example via Instagram Stories , but its use is still relatively limited. In 2018, livestreaming from companies will take off. Particularly due to the advertising formats that will make it possible to announce and promote your livestream in advance .
Photo from Snapchat
The focus on performance and analytics is irreversible. And yet creativity is and remains extremely important. Although it sounds like a paradox, creativity is becoming even more important than before. Ogilvy once said ' If it doesn't sell, it's not creative '. That's absolutely true, but this wisdom is just as powerful the other way around: ' If it's not creative, it won't sell! '. In order to perform on social media, you have to stand out as a brand, and that is not easy in the midst of the hustle and bustle and abundance of content that the user is exposed to. It is not without reason that networks such as Facebook and Twitter now appoint special creative teams that help brands to set up their content creatively within the framework of the possibilities.
2017 was the year that livestreaming really broke through within social country email list media. At least, on the user side. Brands have also discovered livestreaming, for example via Instagram Stories , but its use is still relatively limited. In 2018, livestreaming from companies will take off. Particularly due to the advertising formats that will make it possible to announce and promote your livestream in advance .
Photo from Snapchat