The business plan for the coming year may be as optimistic as you want it to be, but does it have the resources to deliver? Paper can take anything, but wouldn't it be nice to meet goals?
We are not just talking about having a sales manager with extensive experience or a sales network with a presence in all markets. Do these professionals have effective support in terms of communication? Do they have the right tools? Why are my business's sales not increasing?
As a businessman, you know that sales is like playing football. Everyone thinks they know what they are talking about and is willing to give advice. Only a few people do it professionally, and those who really do it well are highly sought after.
An SME cannot afford a sales star, but it can denmark email address help its professionals to have the best possible tools . It is not just about a powerful ERP or CRM that helps with sales management.
It is about having a well-argued sales pitch ; knowing what to say to each potential client at each moment; having an attractive and well-organized catalog; a sales-oriented website; a representative brand image and an acceptable level of knowledge among potential buyers. All of this is
aving aside the sole proprietorships, the self-employed and the large ones, the business fabric of Spain is made up of hundreds of thousands of SMEs . They all compete with each other, with the large ones and, in most cases, with rivals from international markets. There are 23 million in Europe alone . And you still wonder why (almost) nobody knows about your company?
Your brand may make better furniture than IKEA, higher quality food products than McDonalds, provide better IT services than IBM or produce higher quality fashion than Zara, but these brands are better known than yours .
